Senior Manager, Digital Marketing and Communications

Job Description

You + Helix

Helix is a place where innovators and doers gather in order to drive significant progress in population genomics. We have come together to work at the intersection of clinical care, research, and genomics.

If you’re excited by the idea of making a meaningful impact and joining a team where we pride ourselves on driving innovation through fostering an environment with an emphasis on empowering one another to grow, Helix might be the place for you!

Helix + The World

Our end-to-end population genomics platform enables health systems, life sciences companies, and payers to advance genomic research and accelerate the integration of genomic data into routine clinical care. We support all aspects of population genomics from recruitment to translational research and help our partners use genomics to improve health outcomes, increase patient engagement, and lower costs. Leading health systems, including Renown Health, AdventHealth, and Mayo Clinic, use our population genomics platform to power some of the world’s largest and fastest-growing population genomics initiatives.

For the COVID-19 public health crisis, Helix has built one of the nation’s largest COVID diagnostic labs and has been on the leading edge of national viral surveillance efforts tracking B.1.1.7 and other viral strains.

Senior Manager, Digital Marketing and Communications

The Senior Manager, Digital Marketing and Communications at Helix will play a critical role in defining the voice at Helix by developing and executing our communications strategy, primarily digital, with healthcare systems, public health and life sciences organizations. From optimizing our marketing channel mix, to auditing and helping to manage and develop our content for lead generation, to finding creative ways to drive engagement and awareness with healthcare decision-makers, this role has both a strong strategy and execution component.

As the Senior Manager, Digital Marketing and Communications you will:

Own our overall digital channel strategy in order to increase engagement with current and future B2B customers

• Lead the development of Helix’s enterprise-focused digital strategy across paid, owned and earned channels with the goals of growing brand awareness and creating demand / lead generation for our business development teams, prioritizing needs based on industry trends, customer feedback, emerging research, and evolution of Helix’s products and platform
• Set and be held accountable to brand awareness metrics and a certain level of marketing and sales qualified leads each quarter, in partnership with product marketing managers focused on individual business lines
• Own the execution of your strategy, including gathering input and feedback from key stakeholders, developing and managing the editorial calendar, and helping to create content (blogs, case studies, testimonials, press releases, etc.) along with other marketing members, vendors and cross-functional teammates
• Manage the distribution of content through Helix’s owned channels, including:
• The Helix website and blog
• Email communications to leaders at healthcare systems, public health and life sciences
• Social media platforms
• Additionally, manage the distribution of content across third party channels, including paid social platforms like Linkedin, Google ads, and/or professional associations or groups for which our customer prospects are members
• Work with Hubspot CRM and Google analytics tools to measure and monitor the impact of your efforts in each channel and continuously execute iterations to optimize your strategy
• Partner with other marketers to select and prioritize external conference sponsorships, identifying and executing ways to drive awareness / lead generation at these events

Qualifications:

• Mission-oriented, with a deep passion for improving people’s lives through DNA
• 5+ years of marketing experience working in the healthcare and / or life sciences space
• Ability to both strategize and execute, with a strong sense of urgency
• Strong understanding and experience with using digital marketing channels for demand generation, with an understanding of how to measure quantifiable impact and iterate to optimize
• Resourcefulness / willingness to find that third way to get things done early with maximal impact; thrives in a high growth environment
• Strong understanding of how to best prioritize and manage your own time with minimal management oversight, despite dynamic company changes
• Ability to communicate both clinical and scientific content in a digestible format, including in written form for short pieces like blogs, social posts and press releases
• Willingness to contribute in a variety of ways, even if outside formal responsibilities
• BA or BS required, Masters preferred

The ideal candidate will have:

• Deep knowledge of the digital marketing industry and its role in healthcare
• Knowledge of and experience working with Hubspot, Salesforce, Google Analytics, Wordpress, Twitter, Linkedin and other website platforms / marketing tools
• Experience in PR, corporate communications and copywriting

What Helix Has to Offer you

Aside from working alongside brilliant, dedicated, passionate, down-to-earth, curious, warm, and thoughtful people, we also provide great benefits:

• Competitive compensation, including meaningful equity
• Health insurance, including medical, dental, and vision
• 12 weeks of Maternity or Paternity leave
• 4 weeks of paid Pregnancy Disability
• 401(k) with employer matching
• On-premise nursing room
• Commuter benefits
• Catered meals
• Flexible PTO

Helix is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.