Senior Brand Manager, Integrated Marketing

Job Description

DESCRIPTION

quip is a modern oral health company that designs and delivers products and services that keep your mouth healthy.

We are seeking a highly motivated individual with a passion for marketing to support integrated marketing campaigns and lead ecommerce consumer promotions, influencer marketing, and brand partnerships for quip ecommerce lead generation. This is a unique opportunity to shape multiple aspects of integrated marketing plans within a dynamic, fast-growing marketing organization. The right candidate has the ability to think both creatively and analytically, and understands the value of relationship-building to drive results. Must possess a keen marketing / consumer curiosity and the strong leadership skills to pursue each project with enthusiasm and passion.

RESPONSIBILITIES

• Drive strategy and execution of integrated marketing campaigns, setting goals and success criteria — for evergreen and product-specific executions.
• Lead the development of cross-functional, integrated campaigns across e-commerce, retail, performance, and brand platforms. These campaigns vary in size and integration needs from above the line campaign extensions to new product launches to seasonal sales promotions.
• Maintain and improve upon our integrated promotional calendar, adjusting and re-planning as necessary to align with business objectives.
• Manage the execution of promotional campaigns, activations, and giveaways to support sales targets and awareness initiatives as necessary.
• Lead brief, feedback, and creative development process in partnership with in-house creative team.
• Build campaign analysis approach and reporting framework to provide visibility into performance, impact, and growth opportunities
• Spearhead brand partnerships focused on lead generation, cross-promotion, social integrations, and giveaways. Create partnership pipeline for new quip giveaways, DEI+charitable efforts, and made for social content partnerships. Evaluate, strategize, and execute small to medium integration brand partnership opportunities, collaborating with the Business Development team as necessary.
• Collaborate with other marketers across social, content, brand, and growth to maximize campaign influencer and partnership relationships and outputs.

REQUIREMENTS

• 6+ years experience in brand marketing / integrated marketing or communications with proven results. Experience with influencer marketing, partnerships, or public relations preferred.
• Bachelor’s Degree in business, marketing, communications, public relations or a related field. Graduate degree preferred.
• Creative, self-directed and resourceful marketer with a desire to establish best-in-class programs for quip.
• Excellent relationship-building, verbal and written communication skills, with an understanding of what messages will resonate with influencers. Strong attention to detail.
• Experience collaborating with cross-functional groups at a dynamic company.
• Keen awareness of process and what needs to happen when in order to effectively manage many moving parts of equal importance under tight deadlines.
• Quantitative skills to analyze and assess the success of marketing efforts.
• Thorough understanding of digital strategy, social platforms, and content creation.
• Ability to work and achieve success in an ever-changing, fast-paced environment.
• Experience with brand partnerships and collaborations is a plus.

BENEFITS

• You'll be working in a high energy, fast-paced environment helping us make oral care simple and effective!
• An office located in the heart of DUMBO with breathtaking views of Manhattan Bridge; Flexible work from home options (in response to Covid-19)
• Full health insurance and dental coverage options
• Commuter benefits for parking & transit
• Offer competitive paid parental leave policy for qualifying employees
• Open vacation policy
• Dog-friendly office space
• 401k Contribution
• Extended Education Assistance
• Employee Referral Program
• Competitive compensation package with stock options at a high-growth startup
• Generous employee discount on all quip products
• The opportunity to help us make oral care more simple, effective and accessible!

ABOUT quip

quip is a modern oral health company launched in 2015 that provides thoughtfully designed personal oral care products and professional dental care services through a digital platform that makes oral care more simple, accessible, and enjoyable. The current personal care offerings include a wide selection of American Dental Association accepted (ADA seal) adult and kid electric toothbrushes, smart brushes, refillable floss pick and string, refillable mouthwash and gum, all kept fresh with a refill delivery service. quip’s professional platform, which is behind quip Aligners and quipcare, is part of the company's future vision to connect personal care, oral health monitoring and professional care in one digital oral care companion app that helps access and manage all your oral care needs and guide and incentivize good oral health habits.

quip is committed to promoting equality, inclusion, and diversity beyond your brushing routine. We believe our company is better equipped to care for every mouth when we listen to fresh perspectives from every voice, and in doing so, we build an equal-opportunity team of the brightest minds (and mouths)—regardless of race, gender, age, religion, sexual orientation, identity, or any other trait that makes you you. By celebrating and supporting our differences, we will thrive in our mission to improve oral health for all.