Marketing Manager

Job Description

Job title: Marketing Manager
Responsible to: Marketing Director
Department: 0207
Location of work: 4 Pancras Square, Kings Cross

Music is Universal

It’s the passionate and dedicated team at Universal Music UK who help make us Britain’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected]

The A Side: A Day in the Life

0207 is the new frontline label under UMG, based in the UK. We do things differently. We pride ourselves on quality artists, a deep understanding of the culture that drives artist brands and a service of excellence. Our executives are best in class, through their expertise and relationships with their artists, managers, and key stakeholders throughout the business both in the UK and internationally. We encourage an entrepreneurial spirit and proactive working style. We seek out the future leaders of tomorrow, with everyone connected working towards a shared vision.

Reporting to the Marketing Director, the Marketing Manager is responsible for driving the execution and reporting of projects on the 0207’s roster. It is their responsibility to create, deliver and manage outstanding marketing campaigns for our UK and international releases

The B-Side: Skills & Experience

• Create and manage marketing plans related to 0207s designated artists, projects, and activities. This to include emphasis going forward on powerful pre-launch phases to maximise impact and awareness
• Plan multi-platform advertising campaigns with the media agency, to effectively utilise the budgets of each release
• Be prepared to adapt job, role, and requirements to suit an ever-changing music landscape
• Be on top of new trends and techniques to execute the best and most forward-thinking campaigns for the roster

• Understand and communicate a clear vision of the artist’s brand with the artist & all internal and external stakeholders
• Develop and initiate innovative ideas for merchandising opportunities
• Responsible for ensuring all creative aspects of the campaign sync with the artist’s brand well, along with taking creative leaps when necessary to ensure artist growth
• Developing creative ideas to benefit the artist’s brand and campaign including artwork, styling, experiential, commerce, brand and more

• Work closely with the label – A&R/Digital/ Video/ Content/Press/Promotions/Sales to deliver connected and cutting-edge strategies across our roster of artists
• Work with marketing director, digital, the streaming/commercial lead and the central insight team to plan and execute a regular market research programme to inform campaign planning, timing, excellence, and longevity
• Work closely with the marketing & commercial team to undertake operational and creative responsibility for the artist releases and product launches
• Build consensus within the company through use of diplomatic and presentational skills to maximise the internal dynamic
• Ensure all information is accurately communicated to all departments regarding release plans, changes, developments etc.
• Working closely with the entire team, artists & managers and regularly communicating key marketing information and targets to internal and external partners
• Identifying a project’s strengths and weaknesses and communicating to senior management and stakeholders and coming up with solutions.
• Forging strong working relationships with artists, artist management, marketing colleagues and territories across the Universal business.
• Working closely with the supply chain team for planning and scheduling of physical and digital products.

• Managing budgets and ensuring they are adhered to on all marketing campaigns

• Breaking new acts into the UK & international markets, coordinating timelines, assets, content, retailer pitching, and marketing spend
• Initiating and planning media spends, influencer campaigns, producing content and overseeing the entire running of the artist campaign

• Devise effective and innovative digital campaigns in conjunction with the audience team, integrating all elements of digital activity into each campaign

• Our success stems from the culture in which it comes from, awareness and deep understanding of the culture our artists come from and what they represent
• Understanding of the key players within the culture and ability to create campaigns that work authentically within the market
• A willingness to collaborate and learn new platforms and techniques to execute success campaigns
• A willingness to attend events, conferences and travel where needed to be immersed within the ever-evolving landscape of the cultures we serve

• Closely monitoring data and performance of assigned artists singles and projects noticing and reporting back trends within our campaign
• Knowledge of chart reporting and forecasting of the chart
• Aware of market trends and their effect on our campaigns

• Initiating new releases and videos at the request of Marketing Managers & Marketing Director
• Liaising with marketing, designer, and artist/management to deliver, copy check, and facilitate approval
• Liaising with external suppliers
• Canvas promo quantities from TV, Radio, Press and Club Promotions
• Sales notes for album releases
• Making sure ad copy is delivered to advertisers, in conjunction with designers
• General administration (invoicing, filing, ordering stationery/CD stock)
• Data Analysis, reporting on streaming activity and playlisting as requested by marketing managers within Universal's Artist Portal
• Maintain marketing campaigns in UmusicBox
• Attend gigs; assist on facilitating after shows + showcases
• Ensuring that all Artists birthdays are acknowledged
• Any other reasonable duties as required by the marketing team

• Maintain marketing updates and timelines for meetings
• Work with Video Admin to ensure all new videos are logged in BAM and serviced to the project team and third parties
• Budgeting in Uniport; including approving quotes, raising POs etc.
• Sourcing and ordering any merchandise or special items
• Ordering any POS needed e.g., flyers, stickers, posters
• Coordination of in-stores and other artist sessions
• Coordinating Planning Meetings
• Assist in, if required, digital, outdoor, TV and Radio ads
• Organising MPE retail blasts
• Creating assets for style/ album
• Weekly updating of competitor release schedules
• Arranging travel
• Co-ordinating showcases with the Marketing team
• Booking cabs/couriers
• Ticket ordering for gigs on behalf of Marketing team
• Answering calls for team if not at desk

Person Specification

• A love of music
• Resilient & tenacious
• A team player
• Creative
• Fast thinking, hard-working
• Ability to work well under pressure
• Adaptable
• Results driven
• Cultural curiosity
• Ability to identify and nurture artist talent
• A creative thinker
• Proven capability to work autonomously, demonstrating the ability to make decisions in a high-stakes environment
• Drive, motivation, and managerial skills to take high-profile projects successfully from inception to completion
• Experience of breaking new UK acts and international-selling acts and the versatility to work with acts of various sizes and budgets
• Proven authoritative knowledge of charts, trends, and artists
• Experience of effectively managing budgets to minimise financial spend within own projects and maximising profits
• Proven ability to develop innovative, creative, and commercially successful marketing strategies
• Success at incorporating digital activity into marketing campaigns
• Excellent relationship-building and relationship-management skills and the ability to deal with difficult situations with tact and diplomacy
• Strong communication skills, written and oral, and outstanding presentational ability.
• Successful experience in negotiating with artists, artist management, internal stakeholders, and senior management
• Experience managing the creation of videos and other additional content, including briefing creative agencies
• Experience managing photo shoots, including managing budgets, briefs, and contracts
• Record of successful decision-making regarding the potential of new and developing artists.
• Formulating detailed, innovative, and high-profile marketing campaigns that are commercially successful
• Driving these campaigns to success
• Supporting acts throughout with innovative concepts
• Establishing strong and trusted relationships with artists, artist management and stakeholders throughout Universal
• Consolidating reputation for definitive knowledge of music business both within Universal and externally

Bonus Tracks: Your Benefits

• Group Personal Pension Scheme (between 3% and 9%)
• Private Medical Insurance
• 25 paid days of annual leave
• Interest Free Season Ticket Loan available
• Holiday Purchase scheme
• Dental and Travel Insurance options
• Cycle to Work Scheme
• Salary Sacrifice Cars
• Subsidised Gym Membership
• Employee Discounts (Reward Gateway)

Just So You Know...

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.