Director, Revenue Marketing

Job Description

BE PART OF BUILDING THE FUTURE.

What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse?

The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure’s vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. With 9,000 customers including 50% of the Fortune 500, we’ve only scratched the surface of our ambitions .

Pure is blazing trails and setting records:

• For eight straight years, Gartner has named Pure a leader in the Magic Quadrant
• Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score in the top 1% of B2B companies globally
• Industry analysts and press applaud Pure’s leadership across these dimensions
• And, our 4,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go

If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.

SHOULD YOU ACCEPT THIS CHALLENGE...

If you love being at the intersection of Sales and Marketing focused on activating scalable demand programs that have a direct impact on the sales pipeline and bookings growth, and thrive working in a dynamic high-growth organization, then look no further!

Pure Storage’s Digital Demand Center strives to deliver a world-class digital demand engine that is optimized for building pipeline and growing revenue. We are looking for a highly collaborative, energetic and data-driven leader who has deep expertise in lead development strategies to help drive velocity through the funnel with demand programs and experiences that prioritize the customer while driving revenue.

The ideal candidate for this role is a resourceful and energetic leader with strong revenue marketing experience in a fast-paced, global B2B technology company who has the ability to balance strategic thinking with a roll-up-your-sleeves collaborative approach. This role requires someone who excels in demand generation, leverages data insights to inform priorities / strategies and excels in an environment where partnership and cross-functional teamwork are critical to success.

What You Will Do

You will have managed a Demand Center-like team at enterprise-scale, and have a proven track record of developing and executing impactful B2B marketing programs focused on growing net new logos as well as expanding our footprint with existing customers. You will lead a team hyper-focused on driving qualified interest into the marketing and sales funnels by identifying and nurturing prospects while accelerating velocity through the pipeline with the goal of influencing and driving revenue impact.

Leveraging a “test, measure, and optimize” growth mindset and data insights, you will define the strategies and execution for scalable demand programs across multiple channels and regions to build a reliable and sustained contribution of marketing sourced pipeline .

You will embody Pure’s company values, have a strong bias for action, a data-driven and conversion-focused mindset, and a passion to drive impact by delivering experiences that enhance the customer journey and exceed their expectations.

Key Responsibilities

• Grow our demand generation engine with a cohesive strategy based on a “test and learn” philosophy and data-driven approach, focused on activating campaigns that increase Marketing’s contribution to deliver qualified leads to grow the sales pipeline and closed-won bookings.
• Based on program performance, provide strategic guidance to regional field marketing teams on industry best practices for demand tactics, optimal marketing mix, tools/software and strategies to scale outbound / inbound sales programs, sales enablement and playbooks.
• Utilize data intelligence on prospects and customers, marketing attribution models, and continually analyze the effectiveness of all demand-generating marketing channels to determine and advise which efforts to scale or adjust.
• Develop tactics targeting various personas to accelerate in-pipeline bookings and revenue expansion of existing customers.
• Strengthen our lead scoring as well as email and nurture programs - optimizing to expedite opportunity creation, pipeline acceleration, closed-won revenue.
• Seamless flow of leads from activities into marketing automation systems and to sales/SDR team members to maximize pipeline generation and conversion.

WHAT YOU’LL NEED TO BRING TO THIS ROLE...

• 10-15+ years of experience required with proven success within Revenue Marketing, Demand Generation, or Growth Marketing leadership roles.
• Bachelor's degree required. Master's degree/MBA preferred.
• Demonstrated track record of demand generation, operations, or sales development achievement and team leadership in a B2B tech, SaaS or subscription business.
• Strong familiarity with demand generation best practices, industry trends and SiriusDecisions frameworks, including expertise in lead scoring models, marketing attribution, demand waterfall, etc.
• Data-driven leader who leans heavily on KPI's and analysis to identify their next best action.
• Exceptional proven collaboration with Sales and Marketing organizations. Strong interpersonal and relationship building skills.
• Strong familiarity with digital marketing, programmatic ABM, campaign frameworks, etc.
• Excellent written communication skills and well- honed presentation skills.

BE YOU—CORPORATE CLONES NEED NOT APPLY.

Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.

Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.

PURE IS COMMITTED TO EQUALITY.

Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.

Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.

If you need assistance or an accommodation due to a disability, you may contact us at [email protected] .

APPLICANT & CANDIDATE PERSONAL INFORMATION PRIVACY NOTICE.

If you're wondering how or why Pure collects or uses information you provide, we invite you to check out our Applicant & Candidate Personal Information Protection Notice .

DEEMED EXPORT LICENSE NOTICE.

Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship.

PURE’S COMPLIANCE WITH THE U.S. GOVERNMENT COVID-19 MANDATE

In accordance with Pure’s policies, current and anticipated federal regulations, and our ongoing commitment to prioritizing the health and well-being of our employees, partners, and customers, and the community at large, where permitted by law, all Pure employees and contractors working in the United States are expected to be fully vaccinated against COVID-19 prior to your start date. Should you require an exemption for medical or religious reasons, you must initiate Pure’s exemption request process which will determine if an exemption can be granted in accordance with applicable local, state, and/or federal law.