Media and Social Marketing Manager Senior (Remote)

Job Description

Purpose of Job

We are seeking a Media & Social Marketing Senior to work hybrid to our San Antonio Corporate office or remotely.
Leads the creation, facilitation and/or execution of multi-channel media and social plans for USAA across one or more channels including but not limited to TV, social, digital (online video, search, display, online radio), radio and print. Serves all external media needs corporate-wide for USAA to ensure completion of the marketing strategy through the development and implementation of media planning, buying, and campaign optimization. Ensures paid media is scheduled and delivered according to the marketing plan and complies with the organization's marketing standards. Responsible for one or more of the following areas: ongoing management of agency resources; developing, socializing and implementing media strategies and campaigns across traditional, social and digital channels; performance monitoring, optimization and reporting; use of data driven insights to drive innovation; channel management; and/or managing budgets.

Job Requirements

About USAA

USAA knows what it means to serve. We facilitate the financial security of millions of U.S. military members and their families. This singular mission requires a dedication to innovative thinking at every level.

Primary Responsibilities:

• Identifies and manages existing and emerging risks that stem from business activities and the job role.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled.
• Follows written risk and compliance policies, standards, and procedures for business activities.
• Develops and optimizes complex, multi-channel strategies; and develops moderately complex multichannel media strategies.
• Collaborates with Media Team to translate and interpret business intelligence and internal client objectives prior to guiding media agencies.
• Collaborates with internal stakeholders and management to understand the parameters for developing media strategies.
• Socializes media recommendations to partners and/or management (ie, explains rationale for media strategy and how it meets business objectives and adheres to media best practices).
• Ensures all necessary client media plans are implemented correctly and in a timely manner.
• Manages moderately complex budget plans.
• Communicates status with management and internal/external partners as needed.
• Serves as a primary resource to team members on escalated matters of an unusual nature.
• Applies advanced knowledge of social and digital marketing principles. Subject matter expert in primary channel.
• Effectively directs agencies to ensure alignment with goals and prioritization.
• Applies an advanced understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.

When you apply for this position, you will be required to answer some initial questions. This will take approximately 5 minutes. Once you begin the questions you will not be able to finish them at a later time and you will not be able to change your responses.

Minimum Requirements:

• Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree (10yrs total experience in lieu of a degree).
• 6 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 3 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
• Advanced knowledge of digital or social marketing industry and practices.
• Experience influencing business decisions.
• Experience facilitating and/or participating in cross-functional teams.
• Experience collaborating with key stakeholders.
• Advanced knowledge of Microsoft Office, Word, Excel and PowerPoint.
• Advanced knowledge on impact of social marketing to an omni-channel experience.
• Knowledge of federal laws, rules, and regulations to include: UDAAP, FED_Regulation B (ECOA), FED_Nondiscrimination, FED_Discriminatory Conduct (FHA), FED_FTC Unfair or Deceptive Acts or Practices (UDAP), FED_FHA, Model Risk Management

Preferred Requirements:

• Translating geographic market priorities from business partners into local strategies in digital and traditional media channels
• Leveraging data and test results to inform optimization of media investments across channels and funnel stages
• Leading cross-functional teams - including external agency resources, creative and measurement partner - to continually improve media performance
• Helping lead and develop a test-and-learn culture by inspiring curiosity and a performance mindset

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Compensation:

USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market position. The salary range for this position is: $97,200 - $175,000*( this does not include geographic differential it may be applied based on your work location)

Employees may be eligible for pay incentives based on overall corporate and individual performance or at the discretion of the USAA Board of Directors.

*Geographical Differential: Geographic pay differential is additional pay provided to eligible employees working in locations where market pay levels are above the national average.

Shift premium: will be addressed on an individual-basis for applicable roles that are consistently scheduled for non-core hours.

Benefits:

At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

Please click on the link below for more details.

USAA Total Rewards

Relocation assistance is not available for this position.