Marketing Communications Director

Job Description

Do you want to join us in helping to fight the world’s most threatening diseases and enabling access to care for more people around the world? At Siemens Healthineers, we pioneer breakthroughs in healthcare. For everyone. Everywhere.

We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sound interesting? Then come and join our global team as Marketing Communications Director to help create an affinity for Siemens Healthineers laboratory diagnostics solutions.

Our global team: We are a team of 66,000 highly dedicated employees across more than 70 countries passionately pushing the boundaries of what’s possible in healthcare to help improve people’s lives around the world. As a leader in the industry, we aspire to create better outcomes and experiences for patients no matter where they live or what health issues they are facing. Our portfolio, spanning from in-vitro and in-vivo diagnostics to image-guided therapy and innovative cancer care, is crucial for clinical decision-making and treatment pathways.

Our culture: We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what’s possible, to improve people’s lives around the world. We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success. Check our Careers Site at https://www.siemens-healthineers.com/en-us/careers.

This is a role well suited to an ambitious professional, looking for the next step in their career. As a Marketing Communications Director you will be responsible for:

• Lead a robust Marketing Communications function responsible for developing and executing a global communications strategy designed to position Siemens Healthineers as a high-impact leader in clinical diagnostics
• Being cross-functional is in your DNA: you will work closely with the executive team, portfolio marketing, solutions marketing, digital marketing communications, and creative teams to weave the laboratory story into every dimension of our company
• Skills and experience: communications and social media strategies, brand development, content marketing, audience conversion, events & exhibitions, and advertising will be relevant for this critical role
• Oversee efforts to increase share of mind and brand presence in front of key audiences, analyzing and adapting campaigns along the way
• Develop, manage, and report on objectives and key indicators to track effectiveness of marketing communications campaigns to continuously improve and ensure achievement of team goals
• Inspire and manage a team of 5-7 individual contributors

This position may suit you best if you are familiar with what is below, and would like to do develop your career with Healthineers:

• You have demonstrated the ability to influence and build alignment among cross-functional teams
• You are a proven strategic communications leader with experience in product launches, exhibitions, content marketing and corporate communications
• Strong storytelling skills, with the ability to craft clear and engaging narratives for multiple audiences
• You have demonstrated mastery of multiple business communications disciplines, including strategic integrated campaign and communication plan development, advertising and digital marketing
• Strong digital copywriter, able to communicate messages through landing pages, emails, search and programmatic advertising, social media, and other online formats
• Experience planning digital media briefs and ability to build and execute strategic plans with tactics that deliver tangible results such as opt-in growth or lead generation
• Must understand the healthcare space, specifically with a focus on communicating in a highly regulated environment
• Experience leading teams, especially during a period of digital transformation to enable growth and adoption of best practices and a spirit of continuous optimization. Able to nurture and grow talent; work within an organization to set a vision and execute it effectively.
• Track record of effective delegation, ability to manage multiple priorities, and to organize a large volume of work and keep it flowing through the pipeline

Required skills to have for the success of this role:

• You have a bachelor’s degree or higher in communications, English, marketing, advertising or related field. Master’s degree or MBA preferred.
• Minimum of 7-10 years’ experience in marketing or communications; experience in healthcare preferred but not required
• Willing to travel up to 20%

Siemens Healthineers has recently announced the next steps in our continued commitment to prioritize colleague health, comply with customer/business partner requirements, and help preserve our business continuity. Going forward, please be aware that Siemens Healthineers requires full COVID-19 vaccination for all new hires by their start date, except where prohibited by state law. Accommodations may be requested for certain medical or religious reasons. If you choose to submit an accommodation request it should be submitted within 3 business days of receiving a verbal offer. Details on how to submit approval will be provided by your recruiter. An accommodation approval must be confirmed prior to your start date. A start date cannot be confirmed until the accommodation has been reviewed. An accommodation is based on your role. If you are a currently a Siemens Healthineers employee with an existing approved accommodation, it will need to be re-evaluated prior to starting a new role.

At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose: To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.

If you want to join us in transforming the way healthcare is delivered, visit our career site at https://usa.healthcare.siemens.com/careers.

If you wish to find out more about the specific before applying, please visit: https://usa.healthcare.siemens.com/about.

As an equal-opportunity employer we are happy to consider applications from individuals with disabilities. Why you’ll love working for Siemens Healthineers

• Be part of exciting and innovative projects that help solve some of the world’s most significant health problems.
• Engaging, challenging, and fast evolving, cutting edge technological environment.
• Opportunities to advance your career.
• Competitive total rewards package.
• Contribute to our social responsibility initiatives focused on access to education and technology, and sustainability, making a positive impact on communities.
• Participate in our celebrations and social events.
• Opportunities to contribute your innovative ideas and get paid for them!
• Employee perks and discounts.

We are globally recognized as an Employer of Choice, but don’t just take our word for it. Here are some of our most recent awards and recognition:

• Great Place to Work Certified 2021
• Best Places to Work for LGBTQ Equality
• Best for Vets Employers by Military Times
• Glassdoor Employer Rating: 4.0

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Organization: Siemens Healthineers

Company: Siemens Healthcare Diagnostics Inc.

Experience Level: Experienced Professional

Job Type: Full-time

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