Lifecycle Marketing Manager

Job Description

We’re looking for Lifecycle and Growth Marketing specialists to join our high-impact Lifecycle Marketing team. The team is responsible for always-on digital communication programs to drive customer acquisition, activation, retention, expansion, and advocacy at scale.

You’ll help customers in target segments create work solutions that improve their lives, scale and adapt over time, and are worthy of “viral” sharing. You’ll succeed in this by driving collaborative work with Product Management, Product Marketing, Customer Success, Marketing Ops, UX, and more.

You’ll uncover customer insights through research, lead experiments based on those insights, and present results and recommendations to executive stakeholders. You’ll be involved in all phases of projects, so roll up your sleeves and be curious, empathetic, and ready to learn as you iterate. The key skill you have is the ability to thrive at the intersection of customer lifecycle data, product-led growth, and marketing operations.

You’ll be supported by the Senior Director of Lifecycle Marketing and can be based remotely or work (flexibly) from our headquarters in Bellevue, WA or Boston MA.

You will:

• use customer lifecycle marketing (email campaigns, nurture programs, behavioral triggers, in-app messaging) to drive improvements in assigned KPIs.
• support Worldwide Field Operations with digital communications (1:many) to complement field representative programs (1:1, 1:few).
• partner with Product Managers to align digital campaigns with product development roadmap.
• continuously improve KPIs via an optimization roadmap including both short-term campaigns and long-term programs; testing variables like targeting, creative, content, and cadence.
• optimize conversion and other key metrics by conceiving, leading, monitoring, and analyzing A/B tests.
• perform other duties as required.

You have:

• 3+ years’ experience implementing lifecycle/growth marketing strategies via conversion optimization, email marketing, CRM marketing, marketing automation, or in-product messaging.
• experience with marketing digital products (e.g. software, SaaS).
• experience analyzing both raw and structured data (via Excel, Tableau, Amplitude, Looker, etc.).
• ability to focus on both quantitative and qualitative data with appropriate balance.
• ability to identify, scope, and prioritize opportunities through research and analysis to inform a roadmap and portfolio of workstreams.

Perks & Benefits:

• HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
• Equity - Restricted Stock Units (RSUs) with all offers
• Lucrative Employee Stock Purchase Program (15% discount)
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• Flexible Time Away Program, plus Incidental Sick Leave
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to LinkedIn Learning online courses
• Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
• Teleworking options from any registered location in the U.S. (role specific)

Equal Opportunity Employer:

Smartsheet is an Equal Opportunity Employer committed to fostering an inclusive environment with the best employees. We provide employment opportunities without regard to any legally protected status in accordance with applicable laws in the US, UK, and Australia. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

At Smartsheet, we strive to build an inclusive environment that encourages, supports, and celebrates the diverse voices of our team members who also represent the diverse needs of our customers. We’re looking for people who are driven, authentic, supportive, effective, and honest. You’re encouraged to apply even if your experience doesn’t precisely match our job description—if your career path has been nontraditional, that will set you apart. At Smartsheet, we welcome diverse perspectives and people who aren’t afraid to be innovative—join us!

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