Media and Social Marketing Manager Lead

Job Description

Purpose of Job

We are currently seeking a talented Media and Social Marketing Manager Lead. This Candidate may work in any USAA Office with a Hybrid Schedule.
Note: This position requires travel approximately 25% of the year.
This role leads the creation, facilitation and/or execution of multi-channel media and social plans for USAA across one or more channels including but not limited to TV, social, digital (online video, search, display, online radio), radio and print. Serves all external media needs corporate-wide for USAA to ensure completion of the marketing strategy through the development and implementation of media planning, buying, and campaign optimization. Ensures paid media is scheduled and delivered according to the marketing plan and complies with the organization's marketing standards. Responsible for one or more of the following areas: ongoing management of agency resources; developing, socializing, and implementing media strategies and campaigns across traditional, social, and digital channels; performance monitoring, optimization, and reporting; use of data driven insights to drive innovation; channel management; and/or managing budgets

Job Requirements

About USAA

USAA knows what it means to serve. We facilitate the financial security of millions of U.S. military members and their families. This singular mission requires a dedication to innovative thinking at every level.

Primary Responsibilities:

• Identifies and manages existing and emerging risks that stem from business activities and the job role.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled.
• Follows written risk and compliance policies, standards, and procedures for business activities.
• Develops highly complex, multi-channel media strategies, working with a broad spectrum of media to ensure marketing strategies are integrated, ensures media strategies are on brand.
• Collaborates and may lead Media Team to translate and interpret business intelligence and internal client objectives to guide media agencies and enable them to develop media strategies that support business objectives.
• Collaborates with internal stakeholders and leadership to understand the parameters for developing media strategies.
• Socializes media proposal and recommendations to partners and/or management to include senior executives
• Ensures that all necessary client media plans are implemented correctly and in a timely manner.
• Manages highly complex budget plans whether.
• Communicates status with management and internal/external partners as necessary.
• Mentors others to ensure that media team is effectively communicating, collaborating, and working with agencies and/or internal partners such as analytics.
• Serves as the primary resource for cross-functional team members on high priority matters of a unique nature.
• Effectively directs agencies to ensure alignment with goals and prioritization.
• Applies an expert understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.

Minimum Requirements:

• Bachelor’s degree: OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree (12yrs total experience with no degree).
• 8 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 4 years’ experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
• Subject-matter-expert knowledge of digital or social marketing industry and practices.
• Subject-matter-expert knowledge on impact of social marketing to an omni-channel experience.
• Demonstrated leadership in influencing business decisions, success in leading, influencing, motivating, and collaborating with key stakeholders.
• Effective communication and presentation skills; able to present to all levels of leadership
• Subject-matter-expert knowledge of Microsoft Office, Word, Excel, and PowerPoint.
• Knowledge of federal laws, rules, and regulations to include: UDAAP, FED Regulation B (ECOA), FED Nondiscrimination, FED Discriminatory Conduct (FHA), FED_FTC Unfair or Deceptive Acts or Practices (UDAP), FED_FHA, Model Risk Management.

Preferred Experience:

• Ability to develop and implement marketing strategies for USAA’s social media sites
• Experience creating social media profiles and managing regular posts
• Experience analyzing engagement data, identifying trends in member interactions, and planning digital campaigns to build community online
• Ability to travel approximately 25% of the year

Compensation:
USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market position. The salary range for this position is: $117,600 - $211,700.
Employees may be eligible for pay incentives based on overall corporate and individual performance or at the discretion of the USAA Board of Directors.
*Geographical Differential: Geographic pay differential is additional pay provided to eligible employees working in locations where market pay levels are above the national average.
Shift premium will be addressed on an individual basis for applicable roles that are consistently scheduled for non-core hours.
Benefits:
At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

Please click on the link below for more details.
USAA Total Rewards
Relocation assistance is not available for this position.