Marketing Associate

Job Description

Front is a hub for customer communication that allows companies to offer tailor-made service at scale. Front looks and feels like your email inbox with a few very important differences: teammates collaborate in the same place where external messages are sent and received, and behind the scenes, robust workflows and integrations power the efficiency and insights typically found in a CRM. More than 6,500 businesses use Front to work together to send out the best replies faster, keep messages organized across channels, and always maintain a personal touch. The result is premier, personalized service that scales with your business — and a team that works together as one. With $138M in funding, Front is backed by Sequoia Capital, and other leading venture capital firms, as well as independent investors including top executives of Atlassian, Okta, Qualtrics, and Zoom. Front was recently named to Wealthfront’s Career-Launching Companies in 2021 . We have also been recognized on LinkedIn’s 2020 Top Startups , The New York Times’ The Next Wave of ‘Unicorn’ Start-Ups , Fortune’s Best Small Workplaces , and Glassdoor’s Best Places to Work . We’re looking for a Marketing Associate to join our fast-growing marketing team. You’ll be responsible for supporting Front’s North American email, event(virtual, in-person, live and on-demand), and lead progression efforts. You’ll help the marketing team execute on campaigns, enhance them over time and keep organized records of key marketing metrics for past campaigns.

What will you be doing?

• Work cross functionally with product marketing, content marketing, and demand generation to create and manage a segmented email roadmap and calendar
• Closely monitor and optimize nurture emails – sent by both sales and marketing
• Assist in executing virtual and/or in-person events
• Collaborate with teammates to drive event attendance and post-event follow-up with engaging nurture programs
• Constantly monitor and improve the inbound lead UX and conduct market research to identify new opportunities and tools to remove points of dropoff and/or friction
• Partner with marketing operations to measure the success of email and event initiatives through key metrics such as MQLs, opportunities created, cost per lead, opportunity conversion, etc

What skills and experience do you need?

• 2+ years of experience in marketing ideally within a B2B environment
• Strong attention to detail and highly organized in a fast-paced environment
• Excellent project/program management skills
• Ability to collaborate, build relationships, and drive results across teams(including remote colleagues)
• Ability to analyze and interpret metrics around marketing performance

Front provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability. Apply for this job