Manager, Marketing

Job Description

Job Summary

We’re looking for a Partner Marketing Manager to join our Marketing team. The Partner Marketing Manager will lead the marketing efforts related to our B2B partnerships and be the point marketing contact for our ongoing smart insurance programs. This person will work closely with sales, business development, and our partnerships team to ensure we are effectively supporting the B2B funnel and current partners. We are looking for someone who is passionate about building marketing for high-touch partners and is comfortable with a mix of tactical and strategic work. This person will not only help execute but will be involved in shaping our partner positioning, program design, and GTM strategy. Join us if you’re eager to learn, thrive in a fast-paced environment, embrace new opportunities, and challenge yourself to deliver consistent excellence.

Job Description

Responsibilities
B2B Partner Marketing

• Work closely with the sales, business development, and partnerships team to identify, create, and execute marketing opportunities for new or existing partners
• Manage and develop lead generation campaigns across channels through webinars, white papers, case studies, advertising, and events/speaking engagements
• Lead B2B content and thought leadership strategy across channels: website, blog, newsletter, social, and industry focused trade publications
• Create and manage all partner focused content including sales collateral, presentations, email campaigns, and ad design
• Own the positioning (and refinement) for the services we provide to partners
• Lead partner persona development and competitive analysis within our B2B channels

Marketing Support for Partner Programs

• Collaborate with the partnerships team on partner program development/expansion
• Manage and report on the marketing performance of our partner smart monitoring programs
• Work closely with our Customer Marketing Manager to optimize the programs through A/B testing and other marketing tactics
• Lead the GTM plan and launch of partner programs including messaging, website development, customer journey mapping, and collateral/packaging design

Requirements:

• Bachelor's degree in Business, Marketing, Communications or a related field
• 5 to 7+ years experience in Marketing, with at least 2+ years in B2B marketing
• Strong client/partner facing communication or consulting experience
• A self-starter, with ability to effectively communicate with multiple team members to ensure success with larger partners
• Excellent listening, written and verbal communication skills with great attention to detail
• A critical thinker with an analytical mindset and excellent problem-solving abilities
• Design savvy and feels confident in creating collateral
• Experience using software tools to gather data and make decisions. Examples include Salesforce, Google Analytics, Shopify, ActiveCampaign

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products, and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs, and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.