Associate Program Manager, Local SEO

Job Description

Associate Program Manager, Local SEO

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Posted Date: Jun-10-2021

Job ID: 20239

Job Type: Full Time

Job Function: eCommerce / Online

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: Yes

Please visit the Covid-19 Hiring Updates before applying

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What's cool about this job

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism. As an Associate Program Manager, you’ll be responsible for the local portion of the search engine optimization (SEO) Program within REI’s Digital division to increase organic search traffic across our websites. Independently working with product managers, content producers, interaction designers and store managers, your influence, guidance and partnership will help shape the keyword strategy and local business information which impacts millions of our customers and REI Co-op members. At REI, there’s no right way to do a wrong thing—we believe in “white hat” SEO principles. This role models and acts in accordance with REI’s guiding values and mission.

• Drive organic traffic to REI’s digital properties and physical business locations
• Help execute the SEO Program strategic plan
• Identify new opportunities for organic traffic growth
• Represent the team to a variety of internal stakeholders
• Work closely with partner teams and their keyword strategy prior to page launches/updates
• Provide feedback, guidance and requirements for projects across our digital properties
• Partner with several outside agencies and vendors who provide support to the SEO Program
• Help teach and train the broader organization on SEO best practices
• Build dashboards, metrics and reports to accurately represent results
• Conduct tests and research to prove or disprove hypotheses related to technical SEO
• Proactively stay at the forefront of the SEO industry and its constant changes through personal development, networking and training

Bring your passion and expertise

Required Skills and Experience

• 3+ years of experience in e-commerce or related websites
• 3+ years of experience in executing an SEO strategy at enterprise scale
• Proven track record of successful organic search optimization implementation
• A demonstrated background in local keyword tracking and optimization
• Bachelor’s degree in Computer Science, Information Technology, Marketing or related field
• Strong proficiency in Word, Excel, and PowerPoint
• Flexible in one's viewpoints and positions in order to support the direction taken by others at REI
• Uses business knowledge, innovative thinking and sound judgment in the solution of problems or the pursuit of business opportunities
• Consolidates information from various sources including feedback from others to reach sound decisions
• Considers the ultimate impact of decisions and actions on internal and external customers
• Works smart by setting effective work goals, establishing priorities and planning well in order to produce quality work
• Executes effectively by using resources efficiently, meeting deadlines and keeping others informed of work plans and progress toward goals
• Clearly conveys and accurately receives information by a variety of methods and in various situations
• Builds rapport with all kinds of people inside and outside the organization
• Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals
• Challenges the status quo, champions change and influences others to change

Preferred Qualifications

• Experience in STAT, Google Search Console, Slack and BrightEdge
• Experience with Adobe Analytics, Tableau or related platform

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us.

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As required by the Colorado Equal Pay Transparency Act, REI provides a range of minimum compensation for roles that may be hired in Colorado. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. The salary range for this position may be lower or higher in different markets.

$55,000 to $110,000 per year

To review benefits information, including medical, retirement, and time off visit http://foryourbenefit-rei.com .

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

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