Director of Growth Marketing

Job Description

DESCRIPTION

At quip, we design and deliver delightful products and services that keep your mouth healthy.

We are looking for an exceptionally thoughtful, curious, and data focused Acquisition Marketing expert to lead our growth efforts across the full acquisition funnel.

The Director of Growth Marketing will lead our omni-channel growth strategy. This role will oversee our digital performance marketing strategy (key focus areas: paid search, paid social, display, and affiliates), SEO, as well as all mass reach channels including, connected TV, Audio, and out-of-home. The key objective is to drive revenue and generate new customers across both DTC through getquip.com, as well as with our retail partners.

This role will partner closely with E-commerce, Brand Marketing, Channel Marketing, Product, and Analytics. The ideal candidate will have experience launching and measuring advertising and marketing campaigns across channels and strategies, including via owned channels and retailer/distributors, media buying and experience managing multi-million dollar ad campaign budgets is required. We are looking for someone who understands the importance of a full-funnel approach and who can optimize the media mix accordingly. This role will further be responsible for vetting vendors and tools to add to our acquisition stack

RESPONSIBILITIES

• Ownership of customer acquisition results, methods and forecasting
• Lead, develop, and mentor a team of growth marketing managers and analysts as well as multiple external agencies and vendors.
• Grow customer file through highly targeted customer acquisition campaigns - establishing CAC thresholds and ROAS targets by channel based on profit margins and customer LTV.
• Develop full-funnel acquisition marketing strategy, optimizing core and proven channels while consistently testing new channels and formats.
• Implement comprehensive test & learn strategy
• Work closely with Brand Marketing to ensure consistency in messaging and with Channel Marketing to align with retail marketing calendar and in-store activations.
• Analyze and optimize campaign performance on a daily, weekly and monthly basis; develop insights to inform future strategy
• Manage and aggregate channel level reporting to help build an integrated view of our acquisition landscape, and advertising effectiveness through multiple lenses of attribution.
• Work with the broader marketing, business development and data teams to make informed decisions about attribution and to identify high value cohorts, audiences or partnerships

REQUIREMENTS

• 10+ years of relevant experience
• 5+ years of growth or media planning and strategy experience required (client or agency side)
• Possess exceptional knowledge of SEM, SEO, Paid Social, and Display strategies and industry best practices.
• Strong understanding of offline advertising and media effectiveness and measurement
• Experience in an e-commerce or DNVB business, and in an omni-channel environment with retail/wholesale presence.
• Experienced in working with various attribution and marketing-mix models
• Expertise in building marketing channel forecasts and manage cost within the budget guidelines of the company
• Experienced working with a large and complex customer base
• Customer-centric mindset and the ability to understand quip’s target consumer
• Strong analytical capability with experience in forecasting and website analytics
• Strong project management, attention to detail, and a no-task-too-small mentality
• Bachelor’s Degree in Marketing, Advertising or related field required

BENEFITS

• You'll be working in a high energy, fast-paced environment helping us make oral care simple and effective!
• An office located in the heart of DUMBO with breathtaking views of Manhattan Bridge
• Fully covered health insurance (with an option to opt into a premium internal dental program)
• Commuter benefits for parking & transit
• Offer competitive paid parental leave policy for qualifying employees
• Flexible work from home options
• Open vacation policy
• Dog-friendly office space
• 401k Contribution
• Competitive compensation package
• Fully stocked kitchen with snacks (make sure to use your quip after snacking!)
• Your very own quip with an unlimited subscription plan
• The opportunity to help us make oral care more simple, effective and accessible!

About quip

Most of us aren’t brushing our teeth correctly, either because we don’t know how to do it right, or because we just don’t feel like it. At quip, we design delightful products and experiences to help you care for your mouth better. Our initial product is a beautifully simple electric toothbrush and toothpaste that was featured by Time Magazine as one of the 25 Best Inventions of 2016. With refill brush heads and toothpaste arriving on a 3-monthly schedule. We pride ourselves on great design and our brand values of simplicity, honesty, and accessibility, which are applied throughout our community. We are excited to apply these principles to the acceleration of our digital patient-professional advice and services platform.

quip is committed to promoting equality, inclusion, and diversity beyond your brushing routine. We believe our company is better equipped to care for every mouth when we listen to fresh perspectives from every voice, and in doing so, we build an equal-opportunity team of the brightest minds (and mouths)—regardless of race, gender, age, religion, sexual orientation, identity, or any other trait that makes you you. By celebrating and supporting our differences, we will thrive in our mission to improve oral health for all.