Job Description

The position of Marketing Manager is accountable for leading and developing various C.H. Robinson marketing initiatives, communication and projects for the Global Forwarding and NAST Divisions in Mexico. This person will proactively work alongside divisional/regional marketing leadership to determine priorities and direct the marketing resources across functions.

Responsibilities:

• The duties and responsibilities of this position consists of, but are not limited to, the following:
• Identify new and innovative ways for increasing brand awareness in Mexico, interacting with local web portals, electronic magazines, digital & non-digital advertising, social media, LinkedIn
• Support the production of print, online, videos or other forms of advertisement, such as flyers, direct mailers by products, calendars, and assist with special events, webinars or promotions
• Lead and manage email/direct campaigns (internal or external communication), working with the digital marketing team. Participate in the overall strategy for lead generation
• Develop and implement multi-channel marketing plans meant to promote the organization and its products/services
• Design campaigns targeting specific market segments or focusing on specific products or product lines
• Determine and drive the most impactful commercial initiatives for marketing automation strategies for Mexico
• Oversee content strategy and development, including future market/industry updates and client advisories
• Oversee the digital search marketing investment (SEO, monthly monitoring/reporting, adjusting investment as needed, etc.)
• Collaborate with regional leaders to develop and execute the annual global marketing plan to drive division growth
• Collaborate with leadership team, product leaders and high-level sales/account management leaders on high-profile customer presentation/proposal/collateral creation and launch
• Build and maintain strong relationships with divisional leadership to promote efficient processes and effective execution
• Provide ongoing guidance and support to the greater network on local marketing initiatives
• Project manage marketing projects for regions with impact and extension across the globe
• Coordinate with marketing leadership to ensure global consistency
• Lead marketing support for compliance seminars, client advisories and news programs with business leaders and the legal team
• Work with marketing analytics team on reporting, including analysis and recommendations based on key findings
• Coordinate social and events in Mexico which may include writing blogs, press releases, event coordination, media proposals and other social posts
• Develop, conduct and manage customer and market surveys for Mexico
• Centralize internal communication: Mexico portal (maintenance and updates), newsletter, organizational charts and announcements
• Create deeper and stronger communication & collaboration between sales & marketing

Required Qualifications:

• Bachelor’s degree or equivalent business experience
• Min. 4 years of marketing experience in global industries
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with development of PowerPoint presentations and integration of graphics
• Advanced/ Fluent level of English/Spanish (oral and written communication)
• Ability to work and live in Mexico

Preferred Qualifications:

• Work experience in transportation/supply chain industry
• Experience working in a dynamic, fast-paced environment with a high level of accountability and influence
• Strong project management skillset
• B2B and Service marketing experience
• Strong organizational skills and detail orientation
• Ability to manage multiple multidimensional projects at once
• Excellent verbal and written communication skills
• Values a diverse and inclusive work environment

Benefits

We offer a competitive benefits plan above the Mexican Labor Law. This includes life and medical insurance, a Wealth Accumulation Plan (Plan de Pensiones), an Employee Stock Purchase Plan, and among others, the opportunity to prosper in a Fortune 500 company.

Why Do You Belong at C.H. Robinson?

Standing out among the world’s largest logistics platforms, C.H. Robinson solves logistics problems for companies across the globe and across industries, from the simple to the most complex. For 100+ years, our global suite of services has innovated trade to seamlessly deliver the products and goods that drive the world’s economy. With 19 million shipments annually for 105,000 customers, our people and technology literally move the world.

As a FORTUNE 200 company, FORTUNE has also named C.H. Robinson one of the World’s Most Admired Companies 2022. Headquartered in Eden Prairie, Minnesota, we are proud to be recognized as one of LinkedIn’s Top Companies in Minneapolis-St. Paul 2021. And we’re not stopping there... Join us as we collaborate, innovate, and work as one global team to make life better and more sustainable for our customers, communities, and world.