Senior Marketing Manager

Job Description

Poshmark is a leading social marketplace for new and secondhand style for women, men, kids, home, and more. By combining the human connection of physical shopping with the scale, ease, and selection benefits of ecommerce, Poshmark makes buying and selling simple, social, and fun.

As a Marketing & Social Content Manager , you will work alongside our Marketing and Community Development team to bring the Poshmark brand and our growing business to life with key influencers and social channels. This role will focus on engaging and growing our current audience and developing impactful campaigns working across a variety of social platforms, audiences, programs and influencers.

The ideal Marketing & Social Content Associate...

• Minimum 5 year experience in a marketing/social media/tech role
• MUST love fashion
• People management experience - Lead with empathy and inspire others
• Can think strategically about growth plans as well as the day-to-day
• Has the drive, ambition and capabilities to grow their career with Poshmark
• Is always thinking about the best platforms and formats for telling stories and communicating brand messages from TikTok to Reels to IGTV and beyond. You live and breathe social media!
• Has worked with influencers, can write briefs, approve content and form a relationship with them.
• Has strong communication skills and is both creative and analytical, with great attention to detail.
• Can create and use platforms to make and edit content.
• Understands the Poshmark product & community
• Has a strong work ethic and can be flexible as needed—ideally be able to work some nights, weekends and holidays during peak times if needed.

Responsibilities:

• Collaborate and support Poshmark’s social media presence : collaborate closely with the Marketing Manager and international cross-functional teams to support a subset of our social media channels, including but not limited to: Instagram, Tiktok, Youtube and more.
• Engage, listen to, and grow our social communities : Develop platform strategies and content plans that generate growth across platforms, increase engagement, and foster community. Includes community management: monitoring, responding to, and engaging.
• Drive content development: Conceptualise and create compelling evergreen and campaign-based social content.
• Stay ahead of social trends: Be the day-to-day point person for all things social and culture—constantly monitor what's going on, ID what trends are developing and where Poshmark can have a voice/ownable moment in our local Australian market.
• Track, learn, & optimise: Analyse and distribute reports on social media performance to the internal team and regularly make recommendations, updates, and improvements based on findings.
• Be in the know : Work with influencers to form a connection with them, write briefs, check content and analyse performance.

6-Month Accomplishments:

• Manage campaigns from end-to-end
• Begin to build strong relationships with cross-functional partners and key stakeholders
• Cultivate a deeper understanding of our product, brand, and community
• Lead our Community Content program
• Own channel and community management for the @poshmarkau Instagram account
• Build relationships with influencers in an authentic way and own the process of monthly campaigns

12+ Month Accomplishments:

• Develop reports that communicate key learnings, performance metrics, and recommendations
• Deliver a significant increase in follower growth and engagement on select social channels
• Own, execute, and launch successful social media campaigns
• Identify opportunities and propose strategies for all things marketing (in app, social, influencer, events, community etc)
• Continued accomplishments from 6 months

Requirements:

• Ideally 2 year professional experience in social media management or a related marketing role for a brand
• BA degree ideally in marketing or communications
• A passion for the Fashion and Sustainability
• An understanding of Community based marketing
• Strong understanding of social media landscape including Instagram, Twitter, TikTok, youtube and other emerging platforms
• Experience with social publishing, listening and reporting tools: Sprinklr and native social platform analytics tools
• Basic graphic design skills preferred i.e. Canva, Adobe Creative Suite a plus (Photoshop and Premiere Pro)
• Exceptional writing skills and the ability to quickly grasp and represent the brand and tone of an organisation
• Has an entrepreneurial mindset and is a great problem solver with the ability to adapt quickly in a fast paced environment.
• Proactive go-getter and effective communicator

About Us

Poshmark is a leading social marketplace for new and secondhand style for women, men, kids, pets, home, and more. By combining the human connection of physical shopping with the scale, ease, and selection benefits of e-commerce, Poshmark makes buying and selling simple, social, and sustainable. Its community of more than 80 million registered users across the U.S., Canada, Australia, and India, is driving the future of commerce while promoting more sustainable consumption. For more information, please visit www.poshmark.com , and for company news and announcements, please visit investors.poshmark.com . You can also find Poshmark on Instagram , Facebook , Twitter , Pinterest, and YouTube .

Why Poshmark?

At Poshmark, we’re constantly challenging the status quo and are looking for innovative and passionate people to help shape the future of Poshmark. We’re disrupting the industry by combining social connections with e-commerce through data-driven solutions and the latest technology to optimize our platform. We’re nothing without our amazing team who deliver an unparalleled social shopping experience to the millions of people we connect each day.

We built Poshmark around four core values: 1) focus on people to create empowered communities that drive success; 2) together we grow to support each other to strive for our dreams; 3) lead with love to foster genuine connections built upon a foundation of respect; and 4) embrace your weirdness to accept and empower one another on their own unique journey. We’re invested in our team and community, working together to build an entirely new way to shop. That way, when we win, we all win together. Come help us build the most connected shopping experience ever. We will set you up with comprehensive global and in-country benefits to support you and your family needs.

Poshmark is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.