Field Marketing Manager

Job Description

About the Role

Validity is seeking a field marketing manager for the APAC region based in Sydney, Australia. This is a unique opportunity for an entrepreneurial marketer to join the team and take full command of the brand awareness and demand gen marketing functions in support of our APAC sales efforts. As a member of our international marketing team, who works hand in hand with our demand generation team, this marketer will be provided with the tools and support they need to do the best and most creative work of their careers.

About the Team

We live by these core principles across the marketing team. To the extent that when we select a Marketer of the Month they are nominated based on these principles and every department meeting starts with a team member reading them aloud.

1. We are all responsible for carrying the revenue number.
2. We win together, we lose together. We are better as a result of both.
3. We always assume the best intentions of one another.
4. We WILL FAIL and that is ok -- It’s how we Learn.
5. We always try to do the right thing for our current and future customers.
6. We push each other to be better. Every. Single. Day.
7. When we commit, we ship.
8. Innovate, don’t invent.

We’re on a mission to build the highest-performing marketing team on the planet. The kind of team that marketers around the world are trying to find a way to join. If you’re driven and relentless in the pursuit of getting better each and every day our next team member could be you.

Position Duties and Responsibilities

• Develop compelling multi-channel marketing programs to support the demand generation needs of our sales team in the APAC region.
• Build a consistent feedback loop with sales to improve marketing campaigns
• Broadcast our product team’s newest innovations to generate demand within our prospect database and within the marketing, database management, and sales operations market.
• Measure and analyze marketing attribution dashboards (powered by Bizible) to best understand what is fueling revenue for the business in order to double down on what’s working and vacate what isn’t.
• Identify what the most influential marketing, data management, and sales groups are within the region to build strong sponsorship relationships that help us to generate demand within the region.
• Establish intimate knowledge or our database (Marketo) of marketing leads to uncover opportunities for engagement
• Work closely with subject matter experts from across the business to create your own intimate events and scalable webinars within the region.
• Manage the local PR agency to ensure we are being placed in relevant publications in the region to build brand awareness.
• Understand the principles and tactics of an account-based marketing strategy in order to deploy your budget and resources toward the ideal fit accounts.
• Align closely with the sales development team to ensure they understand how best to follow up with the marketing qualified accounts you generate and so that they also understand what campaigns and assets are available to support their efforts.

Required Experience, Skills, and Education

• 5+ years of marketing experience some of which must be in SaaS martec, salestec, or data technologies are preferred
• 3+ years of demand generation experience with experience in implementing end-to-end multichannel demand generation programs
• Proficient at campaign reporting and analysis tools such as Marketo, Salesforce or similar
• Experience reporting on marketing attribution and ROI metrics
• Experience partnering with SDRs and sales teams to coordinate, communicate, and deliver offers and campaigns
• Ability to partner with cross-functional stakeholders, speakers, analysts, etc. to achieve objectives and hit timelines

Preferred Experience, Skills, and Education

• Bachelor’s degree

About Validity

For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and retain customers – using trustworthy data as a key advantage. Validity’s flagship products – Everest, DemandTools, BriteVerify, and GridBuddy Cloud – are all highly rated, #1 solutions for sales and marketing professionals.. These solutions deliver smarter email campaigns, more qualified leads, more productive sales, and ultimately faster growth.

Validity is a truly unique company - massive revenue growth, top-tier investors, 5-star product ratings, proven ability to acquire and integrate top tech companies and welcome them into the Validity family, a winning culture, and a work environment that fosters hard work, trust, and fun.

Headquartered in Boston, Validity has offices in Tampa, Denver, Indianapolis, London, Paris, Sao Paulo, and Sydney. For more information, visit connect with us on LinkedIn, Instagram, and Twitter.

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Validity is proud to be an equal opportunity employer. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.