Integrated Marketing Manager, Grooming & Training

Job Description

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Position Purpose

Petco has embarked on a journey to transform our business and is looking for team members who will lead us into the future as the leading omnichannel pet health and wellness company.

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world.

Scope

We’re looking for expert integrated marketer who has shown proven success in developing integrated marketing strategy and plans across all platforms. As the Manager of Integrated Marketing for Grooming and Training business, you would be responsible for adapting insights and strategies to drive sales in a dynamic market. You will partner with the business, centers of excellence, cross-functional marketing teams and partners to develop and execute end-to-end marketing plan and content for all marketing initiatives and products that drive business results. The ideal candidate will have worked in an integrated marketing role, developed end to end campaigns, worked on recurring revenue business, email, direct mail, merchandising and paid media marketing initiatives, has strong business acumen, and is an expert in successfully navigating cross functionally and pitching to Senior Management.

The Integrated Marketing Manager, Grooming & Training will be responsible for:

• Marketing Planning: Lead the integrated marketing planning process for businesses initiatives and campaigns, including crafting and owning the marketing strategy, integrated marketing plan, and budget.
• Strategic Positioning: Using customer data and insights, business performance, and competitive intelligence, to create differentiated positioning for omni channel initiatives, reinforced through messaging, and brought to life via world-class marketing execution.
• Integrated Execution: Lead the orchestration of enterprise-wide integrated marketing activations in partnership with cross functional business and marketing leaders. You’ll ultimately be accountable for the integrated brief through to the tactical execution and results across all channels to drive traffic and purchase instore and online.

Education & Experience:

• A bachelor’s degree and at least ten years’ experience as a B2C marketing leader, ideally in an integrated marketing role, online marketing, or ecommerce role.
• Strategy & Execution Combo: Proven ability to lead the integrated marketing process end-to-end, from writing a marketing plan to coordinating flawless execution.
• Creative Acumen: Ability to objectively evaluate creative against a strategic brief and deliver feedback in a way that clearly and effectively sets direction and inspires the team.
• Digital Transformation: Be a catalyst for transforming digital practices within the company by fostering innovation in digital marketing strategy and tactics, audience segmentation and targeting, journey mapping, and optimizing for mobile, social and new technologies.
• Financial Management: Manage media and production budgets including planning and reconciling spend by month and quarter.
• Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.