Growth Marketing Manager

Job Description

About Us

Simon Data was founded in 2015 by a team of successful serial entrepreneurs. We are an enterprise customer data platform that empowers marketers to create personalized data-driven experiences for the customers. We’re scrappy problem solvers who believe in tackling big challenges with disruptive thinking and giving our customers the support they need to deliver great next-generation experiences at scale.

Simon Data is a data-first customer experience orchestration platform, designed to disrupt the marketing technology and marketing cloud category. Simon’s platform empowers businesses to use enterprise-scale data and machine learning to power customer communications across every channel. Our unique approach allows brands to develop one-to-one relationships with their customers without building a bespoke in-house data infrastructure.

At Simon, we firmly believe that business success starts and ends with people. We all do our best work when we are surrounded by other friendly top performers who want to succeed together. This attitude is core to our values. When you trust your team, invest in their development, and give them ownership, great things happen.

The Role

We are looking for a highly-motivated Growth Marketing Manager to join the Simon Data Marketing team. Reporting directly to the Director, Marketing, this role will be responsible for generating pipeline for our Go-To-Market Sales team. You will work cross-functionally with the marketing, sales, and partnerships teams to develop full-funnel digital strategies to activate and optimize lead acquisition across various programs and channels.

The ideal candidate has experience with B2B growth marketing, thrives in a dynamic environment, and has a proven track record of building and executing programs that have driven net new revenue growth.

What You’ll Do

• Develop and maintain a full-funnel digital strategy to attract, nurture, and convert new leads into opportunities across all marketing channels.
• Use conversion-driven best practices to create copy for ads, landing pages, email campaigns, etc.
• Create and optimize landing pages for paid and organic traffic designed to maximize lead conversions.
• Build multi-part email nurture campaigns, personalized to different lead sources and audiences, to educate leads and drive demo requests.
• Develop and launch A/B tests to improve the performance of our website and lead-gen campaigns’ KPIs, including conversion rates, click-through rates, open rates, and more.
• Continuously improve messaging and targeting to ICP audiences.
• Collaborate with internal teams as well as agency partners to launch new campaigns and measure performance.
• Experiment with non-traditional channels to unlock new streams of pipeline for the business.

Qualifications

• 2-4 years of growth marketing experience for B2B brands
• Proven track record of optimizing marketing campaigns to boost primary KPIs
• Strong grasp of growth marketing principles, primarily conversion best practices in copywriting, landing page design, and nurture series development.
• Demonstrated ability to understand buyer journey stages and audience personas to effectively nurture leads through the funnel.
• Ability to think analytically to set and exceed performance targets.
• Experience using ABM strategies to market high-ACV SaaS products with 60+ day sales cycles and build sales pipeline.
• Proficiency in Hubspot or similar marketing automation tools.
• Hands on experience with performance marketing channels including LinkedIn, Facebook/IG, YouTube, and Twitter.
• Knowledge of SEO tools and best practices: SEM Rush, Google Search Console; as well as knowledge with Salesforce
• ​​Working knowledge of web and app technology: cookies, pixels, SDKs, tracking, tagging, APIs. Segment and /or Google Tag Manager
• Background with community building on social channels such as LinkedIn, Slack, newsletters, and others is a plus, but not required.

Visa sponsorship for this role is currently not available.

Diversity

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.