Director, NA Marketing - Le Labo Fragrances

Job Description

Le Labo fragrances was born in Grasse (France), raised in New York (USA) and offers artisanal genderless scented creations (fine perfumery, home fragrance as well as formulas for body, hair, and face). Le Labo stands for "the lab" in French: Each of our boutiques function like an open laboratory designed as an entertainment park for the senses where people can take the time to smell and touch raw ingredients in order to awaken their olfactory system and trigger emotions. We freshly hand-blend our fragrances on site, to the order and each label is personalized with the date and place of the formulation as well as a message chosen by our client. Creating soulful Beauty with Care through our craft of slow perfumery is the heartbeat of our company. We work with a community of craftspeople who shape our world: the flower harvesters, the local family farms, the candle hand-pourers, the reclaimed wood artisans, the lab technicians etc.

Joining Le Labo means joining a scented Revolution initiated more than 15 years ago as the antidote to mainstream fragrances and conventional marketing approaches. Being able to nurture our "small" roots and artisanal ethos while scaling our actions to become "big" and reach more people is our current balancing act for which we need support. Check out our manifesto online if you are intrigued, and please only engage if you truly connect with it.

JOB SUMMARY

We are currently looking for a Director, Marketing, Partnerships & Amenities to join the Le Labo North America team.

The position will report to the North America Lead and working closely with various functions and partners in NA and on the global brand team. The role covers a broad range of responsibilities, touching many parts of the business such as business development, trade marketing, amenities, and partnerships.

This role is based in our Williamsburg, Brooklyn office.

PRIMARY RESPONSIBILITIES:

Strategic Planning and Program Development

• Lead the marketing strategy for North America (in close partnership with Global) following the brand’s alternative marketing approach and channeling the anti-market-standards roots of the Brand.
• Create on brand marketing programs and calendarization for retailers (global launches and retailer’s specifics, events). Partner with Sales and Account management teams to align on opportunities.
• Drive assortment discussions and make recommendations for new launches by channels and accounts.
• Collaborate with Global Creative team on assets needed to support launches and retailer’s initiatives.
• In partnership with Global team and cross-function departments, drive CRM discussion and implement CRM capabilities.
• Collaborate with Price Lab team and Global team on annual price updates. Communicates to all relevant teams in a timely manner.

Program Planning, Execution, and Daily Operations

• Drive execution of the marketing initiatives and trade programs ensuring alignment with brand’s aesthetic and approach. Gain alignment with Digital team to ensure cohesiveness online/offline.
• Partner with global marketing and NA demand planner on program allocations. Update allocations for sellable and non-sellable in passport (new supplies and basic). Support global product marketing with North America product codes creations.
• Understand Field executional challenges or constraints, support with recommendations and lead changes for future programs if needed.
• Ensure leadership and visibility of upcoming launches and ensure that marketing activations are properly supported. Develop all marketing related materials, merchandising directives and initiatives, deliver creative assets and brand presentations.
• Actively participate in monthly Global marketing program reviews, provide feedbacks, and results on current programs and future needs.
• For select FSS locations: Lead marketing and advertising investments in alignment with lease contract to support local business.

Partnership and Amenities, corporate orders and new initiatives

• Oversees the development of local amenities & partnerships to build awareness, solidify equity with targeted reach.
• In partnership with the Global team, lead and drive amenities and partnerships strategy in NA. Approve new partnerships accounts, oversees execution. Drive expansion of Soap & Burning deals partnerships across select locations, partner with Demand planner on allocations and unit forecasts.
• Review volume by accounts and overall performances. Foster strong relationships with partners.
• Identify branded activations and/or relevant events with existing partnerships to strengthen relationship and capture opportunities.
• Optimize back-end organization, drive capabilities efficiencies for ordering process and fulfillment.
• Oversees the development of corporate clients gifting catalog to support holidays and special moments.
• Lead Le Labo on Wheels initiatives planning and execution. Coordinate actions across all stakeholders to ensure smooth execution. Leverage LLOW to promote brand’s alternative lifestyle approach and gauge for new potential expansion opportunities.

Business Analysis and Program Success Management

• Monitor and analyze global new launches and retailer specific programs across channels. Provide report to stakeholders with key recommendations to continue to influence sales performances.
• Make analytically supported recommendations to optimize assortments in all channels and drive investments on best-selling creations.
• Understand Field executional challenges or constraints, support with recommendations and lead changes for future programs if needed.
• Create and update marketing calendar, ad-hoc presentation.

Social media, influencers, press

• Partner closely with Social and influencer teams to gain awareness on future activations and ensure a cohesive approach to support brand/retailer moments.
• Provide feedbacks and recommendations to teams to drive continued optimization on ROI for NA Region.
• Partner with Digital team to create campaigns to support FSS channels in increasing awareness and driving traffic.

CHAMPION AND STEWARD Le Labo VALUES

• Commit to broader responsibility & accountability for sustainability, diversity & inclusion while staying true to the Le Labo mission.
• Demonstrate kindness and respect, empathy, inclusion, and humility, and ensure these are at the core of all interactions.
• Embody the values of the manifesto through our actions, and drive accountability for contributing to the growing internal culture of Le Labo.
• Create value and positive impact across all elements of our Brand, operations, teams, partners, and the broader world.
• Exude passion for Le Labo and deeply appreciate, understand the Brand DNA
• Drive awareness and sales of refill program
• Ensure deep diversity & inclusion focus and understanding for client interactions

Qualifications

• 8+ years of work experience, marketing experience with a proven track of record, ideally with experience in strategy consulting and / or brand management
• BS/BA required; MBA preferred
• Be a motivated, self-starter, with the ability to work both independently as well as collaboratively with a team-player mindset; exemplifies the challenger spirit
• Ability to work in a dynamic, fast-paced, independent environment, and manage multiple concurrent projects while collaborating effectively to leverage cross-functional brand strengths
• Ability to work with cross-functional teams, as well as with international regions / markets
• Adaptability in working within different work cultures and organizational teams, e.g., entrepreneurial start-up, larger corporate structures, etc
• Strong written and verbal communication skills, ability to capture the unique tone of voice and visual cues / codes of the Brand
• Highly developed PowerPoint and Excel skills, with an eye for formatting and presenting information in a digestible, inspiring yet brand-appropriate way
• Highly organized and able to manage complex projects
• Strong ability to work in an extremely agile way, prioritizing and working alongside the needs of the team; enjoys a fast pace and embraces change.
• Proven ability to successfully manage, motivate, and develop a direct report.
• Knowledge of retail environments (Free Standing, Department and Specialty Stores)
• Some travel may be required

Job: Marketing
Primary Location: Americas-US-NY-Brooklyn
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 217980
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].