Investment Stewardship Marketing & Content Manager

Job Description

About this role

Investment Stewardship Marketing and Content Manager

London

About this role

BlackRock’s purpose is to help more and more people experience financial well-being. We manage assets on behalf of institutional and individual clients, across a full spectrum of investment strategies, asset classes, and regions. Our client base includes pension plans, endowments, foundations, charities, official institutions, insurers, and other financial institutions, as well as individuals around the world. As part of our fiduciary duty to our clients, we have determined that it is generally in their best long-term economic interests to encourage sound corporate governance through our engagement and voting as an informed, constructive shareholder. This is the responsibility of the BlackRock Investment Stewardship Team (BIS).

BlackRock is looking for a Marketing and Content Manager to drive awareness and understanding of our BlackRock Investment Stewardship (BIS) activities with our professional investor audience globally, including with prospects and existing clients. The candidate will be able to distil complex information into digestible messages across a wide range of channels to communicate the progress we are making in encouraging sound business practices across the companies we invest in and communicate why this is a key selling point for the firm and a fundamental element of our purpose.

This is a unique opportunity to join a team that collaborates with many different functions across the firm, including BIS, Branding, Corporate Communications and External Affairs.

A successful candidate will have a creative outlook with strong organisational skills and well as the ability to think strategically about the value our Investment Stewardship capability adds to investors and to society.

Responsibilities

This is a newly created role which will require a combination of skillsets. The successful candidate will have strong communication and copywriting skills, be adept at digital visual story-telling and understand how to leverage social media and web channels. The role will report to the Head of Content EMEA. Responsibilities will fall across 3 broad areas: Content creation around BIS activities, promotion of those activities through paid media and social media, and distribution of content through client marketing channels.

Content creation

• Update website content and clarify user journeys and optimize for search based on agreed narrative pillars
• Creation of digestible content nuggets for better website engagement and use on social media platforms
• Review BIS reports for readability, engagement, and findability
• Creation of editorial content for senior spokespeople in collaboration with BIS and corporate communications

Content promotion

• Management of awareness campaigns aimed at professional investor audiences
• Management of LinkedIn campaigns to promote a thought leading positions for senior spokespeople

Client Marketing

• Close collaboration with marketing teams to ensure relationship managers and sales teams are aware of BIS positions and understand the commercial value of Investment Stewardship
• Targeted communications into BIS relevant client segment

Essential skills / experience

• 5-7 years of experience in corporate communications, advertising, branding, and/or digital marketing
• Digital native with knowledge of social media and emerging content platforms
• Self-starter with strong editorial judgment in creating channel appropriate content (video, articles, infographics etc)
• Agency experience or experience managing agencies in-house a plus
• Financial services/ investor relations experience
• Proven track record in creating engaging digital content
• Management of a corporate LinkedIn profile preferred
• Ability to lead and drive cross divisional teams
• Fluency in English, and completely flawless written and verbal communication skills

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit careers.blackrock.com | www.blackrock.com/corporate | Instagram: @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit careers.blackrock.com | www.blackrock.com/corporate | Instagram: @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.