Local Marketing & Events Specialist - Sacramento

Job Description

Local Marketing & Events Specialist - Sacramento

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Posted Date: Mar-11-2022

Job ID: 23468

Job Type: Full Time

Job Function: Marketing

City: Sacramento

State: California

Store: Sacramento

Remote Eligible: Yes

Please visit the Covid-19 Hiring Updates before applying

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What's cool about this job

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism.
At the Co-op, our goal is to lower the barrier to the outdoors by making an outdoor lifestyle relatable, accessible, and meaningful to all people. REI’s membership program is foundational to the Co-op and this work.

At REI Co-op, we believe that a life outdoors is a life well lived. As an employee of REI, you will have the opportunity to shape what it means to be a Co-op Member. REI is more than an outdoor retailer – our members engage with us in experiences, content and community, advocacy and more.

As the Local Marketing Specialist, you will contribute to REI’s success by executing local marketing and brand engagement campaigns within their specific market as directed by the Manager. This role develops and ensures consistency of execution of the market plan, which supports REI’s business goals and brand. The Local Marketing Specialist helps execute local marketing and engagement campaigns that result in increased brand awareness and engagement, customer lifetime value, new customer acquisition, member retention, store/digital traffic, all while connecting Co-op wide initiatives at a regional and market level. This role also coordinates local experience marketing, events, partnerships, and community engagement plans. Some additional responsibilities include budget management, marketing and grand opening support, partnership development and management, event coordination, social media monitoring, program assessment and reporting, program coordination, creative and support for local public affairs efforts.

Responsibilities will include:

• Assists Manager in development of local marketing and engagement plan in alignment with national plan
• Oversees monthly, quarterly, and annual local program calendar as directed by the Local Marketing Manager
• Ensures Local Leadership and Retail Store teams have campaign details in a timely manner for effective execution for all programs
• Leads and coordinates partnerships with local groups and grant partners (e.g. outdoor focused; diversity & inclusion; civic leaders)
• Leads and coordinates local events and experiential marketing programs
• Coordinates execution of national vendor program plans as directed by AHQ
• Tracks budget as directed by the Local Marketing Manager
• Collects feedback and evaluates ROI on programs to improve future plans
• Builds positive and beneficial relationships with Store Managers and Retail Directors to ensure buy-in and support of Local Marketing Programs
• Visits market stores as needed to support relationship building and program execution

Bring your passion and expertise

• 2+ years of experience in regional marketing programs, community engagement programs (events, community group partnerships and activities
• Experience in building productive and mutually beneficial relationships between for-profit and non-profit organizations
• 1+ years of experience in managing
• Ability and strength influencing, leading and collaborating with peers and remote groups to produce desired results
• Passion for preserving and recreating in the outdoors
• Strong identification with REI’s customer service philosophy; ability to effectively resolve difficult customer
• Actively participates and collaborates with others on one's own team and across REI for the achievement of business goals.
• Flexible in one's viewpoints and positions in order to support the direction taken by others at REI.
• Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
• Consolidates information from various sources including feedback from others to reach sound decisions.
• Considers the ultimate impact of decisions and actions on internal and external customers.
• Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work.
• Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals.
• Clearly conveys and accurately receives information by a variety of methods and in various situations.
• Mid-level PC skills: Word, Excel, Outlook, SharePoint, Publisher.
• Mid-level experience with digital marketing platforms: e.g Spreadfast, Facebook Events

*Notes:

• Candidates must live within drivable distance to Sacramento.
• Application deadline: March 25, 2022

#LI-CH1

As required by the Colorado Equal Pay Transparency Act, REI provides a range of minimum compensation for roles that may be hired in Colorado. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. The salary range for this position may be lower or higher in different markets.

To review benefits information, including medical, retirement, and time off visit http://foryourbenefit-rei.com .

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

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