Product Manager, Trial & Subscriber Experience

Job Description

Who We Are

The Farmer’s Dog (TFD) was created to turn the unconditional love we all have for our pets into uncomplicated care. Though TFD’s starting point is disrupting the ultra-processed $90 billion pet food industry with fresh, healthy options made to human-food safety standards, their ultimate goal is to create amazing and never-seen-before experiences for pets and their owners across all aspects of pet care. What if dog owners had the entirety of their dog’s nutrition completely taken care of with maximum peace of mind? What if users could rely on The Farmer’s Dog for all of their pets’ needs? What if they could handle their pet care entirely from a single platform? The company’s direct-to-consumer business model, its consistent triple digit growth, and healthy financials will allow The Farmer’s Dog to continue redefining pet nutrition and care for years to come.

Backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier, The Farmer’s Dog seeks to build a company as healthy as the dogs they feed. We recently raised their Series D in March of 2021, bringing total funding to over $150M.

#LongLiveDogs

Where You'll Come In

The Farmer’s Dog is looking for a customer focused and strategic Product Manager, Trial and Subscriber Experience that can synthesize a wide variety of data sources to build flawless experiences within our customer account that cultivate emotional dedication and certainty. You’ll distill these insights into a measurable product roadmap and work with our Engineering Department to scope, build, and ship high-impact features that significantly improve how our customers interact with our account throughout their journey with The Farmers Dog.

You’ll be joining the Growth Department, responsible for the complete customer experience across acquisition, conversion, retention, and new initiatives; this is a highly cross-functional role in which you’ll be collaborating daily with product managers, engineering, product design, CX, data, etc. As such, your projects will be diverse and across all stages of the development lifecycle — you’ll have the opportunity to think big in blue sky brainstorming sessions as well as go deep with more tactical implementation. If you consider yourself a detailed, conscientious, and data-driven problem-solver then this is the perfect role for you!

How You'll Make An Impact

• Lead the testing, development, and launch of innovative features and products that improve customers’ subscription experience, address and alleviate problems, and drive lifetime value.
• Use quantitative and qualitative data to deeply understand our customers’ lifecycles and interactions within their customer account across all post-purchase stages and approaches; use findings to resolve opportunities to improve, and deploy strategies that holistically improve the customer experience.
• Build and lead a strategic product roadmap for the customer account and its features.
• Develop and implement an experimentation roadmap that increases findings while minimizing risk.
• Assist in running user research studies in collaboration with Data Strategy & Insights that ensure we implement products that improve customer satisfaction and retention.
• Collaborate with cross-functional partners across CX, Engineering, Brand, Data Strategy & Insights, Operations, R&D and Product Design and actively work to empower our partners to be more effective, in order to accomplish these objectives.

We're Excited About You Because

• You have 2+ years of product management experience, ideally at an ecommerce company.
• You have a customer-centric mentality and experience collaborating with design, brand and engineering.
• You love to be challenged by your work and are excited to tackle sophisticated, tricky problems without any standard off-the-shelf solutions
• You are highly analytical and hands-on with customer data - focused on uncovering measurable insights and deeply familiar with tools to support conversion, personalization, and digital product efforts.
• You are very comfortable with user stories and customer paths in digital products.
• You have a proven track record of building an experimentation roadmap and function, including multivariate and longitudinal tests.

A Few of Our Best Benefits

• Brand new dog-friendly office in Greenwich Village (upon a safe return-to-office!)
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Competitive 401k plan with company match
• 12 week paid parental leave
• Flexible PTO and (when in office) WFH policy
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in person-meetings) is now a feature, not a bug

#LI-JA1