Manager, Enterprise Brand Marketing

Job Description

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

What You’ll Do

We’re looking for a creative and innovative integrated marketer who will be passionate about building and iterating on Petco’s compelling brand and story. In this role, you will work cross-functionally with:

• Each of Petco’s business units, including: Merchandise, Owned Brands, Services, Memberships, eCommerce and Pet Care Centers
• Each Center of Excellence within the Marketing organization, including: Insights, Creative Services, Media, Social, Email, CRM, PR, In-Store Signage and eCommerce

You’ll be responsible for architecting and leading a team to execute end-to-end marketing strategies that drive new customer growth via awareness, consideration, traffic and conversion.

• Brand Strategy: Lead the brand strategy and development for Petco’s master brand, including mission and purpose, brand promise, emotional and rational benefits, values, personality and visual identity
• Strategic Positioning: Using customer data and insights, business performance, and competitive intelligence, lead a team to create differentiated positioning for Petco’s master brand, reinforced through messaging, and brought to life via world-class marketing execution
• Integrated Execution: Lead the orchestration of enterprise-wide integrated marketing activations in partnership with cross-functional business and marketing leaders. You’ll be accountable for the integrated brief through to the tactical execution and results across all marketing channels. You’ll be responsible for managing relationships with internal and external agency partners.

What you will bring to Petco:

• Education & Experience: A bachelor’s degree and at least eight years’ experience as a B2C marketer with experience leading cross-functional teams in an integrated marketing role
• Strategy & Execution Combo: Proven ability to lead the integrated marketing process end-to-end, from setting the strategic vision to overseeing flawless execution
• Creative Acumen: Ability to objectively evaluate creative against a strategic brief and deliver feedback in a way that clearly and effectively sets direction and inspires the team
• Digital Transformation: Be a catalyst for transforming digital practices within the company by fostering innovation in digital marketing strategy and tactics, audience segmentation and targeting, journey mapping, and optimizing for mobile, social and new technologies
• Financial Management: Manage media and production budgets, including: securing, forecasting, assigning and reconciling spend by month and quarter

Core Competencies

• Transformational Leadership: Be a catalyst for change – a natural change agent who recognizes areas of structural opportunity and chases them by setting a clear and comprehensive strategy, charting a new course, and leading a team via influence to achieve your vision.
• Plans & Manages Execution: Develops realistic plans to accomplish objectives. Prioritizes concurring initiatives to achieve critical goals that yield maximum impact. This position is deadline-intensive and requires the ability to gracefully and seamlessly handle multiple tasks
• Customer Champion: Identifies and champions customer trends, expectations, and needs. Ensures that feedback from customers is central to identifying improvement opportunities. Customer-centric marketer who continually searches for ways to improve the customer experience, including the removal of barriers and providing frictionless solutions
• Solution Oriented: Be a dependable problem solver who takes a pragmatic approach to managing crises – someone who always finds a way to “get it done”. The ideal candidate will be someone who likes to take on tough challenges in ambiguous circumstances and simplify the complex to drive vision and alignment across the organization.
• Collaborative Partnership: Work with internal and external partners to use all available resources to bring the company’s strategy and plan to life through team-building, conflict resolution and consensus-building, ideally with experience in a matrix organization.
• Effective Communicator: Strong written and oral communications skills, including negotiating, presenting, and influencing. Requires the ability to listen, synthesize, lead, explain and communicate at all levels of management and functional disciplines. Communicates information clearly, concisely, and professionally while establishing trust with key stakeholders. Is honest and direct in dealing with people while promoting a culture of respect for, commitment to, and compliance with Company values and standards.
• Makes Informed Decisions: Gathers and analyzes the most critical information needed to understand problems and makes sound business decisions based on data. Makes decisions that take into account broad company and customer implications.

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.