Product Manager

Job Description

Estee Lauder Romania is looking for a Product Manager who works with Marketing Team to effectively achieve Marketing goals of the Brand, including Sales Targets, Market Share Growth, Operational Effectiveness and Brand Image.

Related to CRM

• Examines, monitor and maintains the database of existing customers and any action related with the well-functioning of loyalty program
• Analyzes data to find ways to attract new customers, retain and generate loyalty, own and develop brand’s CRM approach
• Responsible for capture rate kpi

Market Analysis/BGT preparation/Preparation & Execute Promotions

• Monitor and analyze sales volumes, market share trends and competitive activity for monthly and yearly reports
• Assist with the development of annual budget of the brand
• Develop commercial activities by providing sales volumes, market share trends and competitive activity

Management of Line Up/ Forecasting

• Responsible for preparing product forecasts (new launches, regular launches, limited life, non saleable) centralize the information and constantly monitoring and update
• Monitoring inventory levels in order to ensure accuracy.
• Managing the entire product line life cycle from strategic planning to tactical activities
• Make product assortment and pricing proposals
• Manages and follows-up operational procedures associated with new door openings / market launches, ensuring on-time project completion
• Communicate new launches and product pricing to Corporate Sales Field Force and Retailers.

Preparation of collateral Material/ Print

• Cooperate with the Advertising agencies to develop above the line activities regarding product campaigns
• Responsible for artworks orders regarding collaterals (advertising material), leaflets and other printing materials

Merchandising

• Order / Produce all materials (Modules, navigation, merchandising, GPS, 52 Weeks Calendar etc) for all Doors
• Order merchandizing items, stands and window displays follow up on deliveries
• Be present in all new Door opening & renovation for ensure correct Merchandising implementation

• Minimum 2 years of relevant product marketing & trade marketing experience, preferably in cosmetics or consumer goods business
• Excellent use of English language
• Excellent Microsoft Excel and PowerPoint user
• Strong analytical and problem-solving skills
• Strong organization & prioritization skills
• Team player and very good interpersonal skills
• Strong sense of ownership
• Excellence in execution approach