Senior Specialist, Lifecycle Marketing

Job Description

WHAT WE DO MATTERS:

Here at The Knot Worldwide, we believe in doing work that matters. In 16 countries around the world, our leading family of brands (The Knot, WeddingWire, Bodas, Hitched, The Bash, The Bump, and more) inspire, inform, and celebrate our communities as they move through life’s milestones. Our couples and business partners depend on us. They're all in. So are we.

ABOUT THE ROLE AND OUR TEAM:

TKWW is currently seeking a forward-thinking and resourceful Senior Specialist, Lifecycle Marketing to join our team on a full-time basis. This is an exciting opportunity to work for a top-rated company comprised of fun, dedicated individuals. This self-starter will be responsible for assisting in email strategy and daily productions, scheduling, delivery, and reporting of diverse types of multi-channel campaigns.

RESPONSIBILITIES:

• Help drive efficient growth, activation, and engagement through Email Marketing, SMS, Push Notifications, In-App Messaging, and other potential channels
• Drive activation rates, engagement rates, and increasing member lifetime value through creative, messaging, targeting, and personalization strategies
• Proactively collaborate with internal stakeholders and manage external vendors
• Track, report and present performance with internal stakeholders on a regular basis
• Develop, deploy, analyze and improve email marketing programs for multiple brands
• Optimize marketing performance through A/B testing, personalization, segmentation, and creative.
• Compile and interpret data to allow for real-time marketing responsiveness and agility
• Execute campaigns utilizing data filters, SQL queries, data extensions, templates and automations (drips & triggers). Report on campaign performance and monitor campaign issues.
• Assists in preparing and maintaining reports, project spreadsheets, presentations, and other documentation.
• Assist with HTML coding and/or AMP scripting of the email body content when necessary. Track and analyze all components of email campaigns

SUCCESSFUL SENIOR SPECIALIST, LIFECYCLE MARKETING CANDIDATES HAVE:

• BA or BS degree with a minimum of 2-3 years of email marketing experience
• Hands-on experience with CRM platforms (e.g. Salesforce, Zoho, Iterable, Oracle)
• Experience in Tableau, Qliq, HTML coding, AMP Scripting
• Data manipulation and reporting experience
• Subject matter expert on email marketing, email compliance and regulations, and email service provider platform functionality required
• Strong background in engagement, re-engagement and retention strategies
• Strong analytical skills and competence with quantitative data, particularly those analyses used to drive segmentation, targeting, and personalization
• Excellent written and verbal communication skills with internal and external stakeholders are required.
• Exceptional organizational skills and accountability. Ability to oversee multiple work streams simultaneously and equally comfortable owning tasks, no matter how big or small.

# LI-Remote # LI-MA1

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

WHAT WE LOVE ABOUT YOU:

• You Dream Big. You iterate and experiment to drive innovation.
• You Love Our Users. You keep our global community at the center of everything you do.
• You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
• You Hustle Every Day. You favor urgency and own your outcomes.
• You Win Together. People are at the heart of our success and you play as a team.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

​​TKWW’s approach to the future of work: At the onset of the coronavirus pandemic, TKWW pivoted all global employees to remote work while prioritizing physical and mental wellbeing. While the majority of our global offices are open and available at this time, all TKWW employees have the ability to work remotely full time through the length of 2022. Upon entering our “new normal”, TKWW will pilot a hybrid work model where employees will have additional flexibility. (Note: employees who were hired into remote positions will continue to work fully remotely.)

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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.