SMB Lifecycle Marketing Manager in Singapore, Singapore at PayPal

Job Description

Job Description

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. We’re a purpose-driven company, and our beliefs are the foundation of how we conduct business every day. We’re guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Collectively, these values inspire us to work together as One Team with our customers at the center of everything we do, and to take care of ourselves, each other, and the communities in which we live and work. We challenge the status quo, ask questions, and find solutions. Join us as we enable the hopes, dreams, and ambitions of millions of people around the world.
PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 361 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Venmo, Braintree, Honey, and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies, and hold balances in their PayPal accounts in 25 currencies. We have an exciting opening for a high-performing marketing professional who can deliver our Lifecycle Engagement and Retention marketing activities for our small business portfolio. The role will be reporting into the International Lifecycle Merchant Marketing team, who are responsible for managing end-to-end marketing across the funnel, to help drive demand and habituation for our merchant products across the portfolio of PayPal’s fastest growing 150+ international markets.

The Lifecycle Marketer will be responsible for the development and execution of SMB engagement, retention and churn related marketing initiatives. The role will be focus on delivering best-in-class campaigns, from identifying valuable user-retention opportunities to delivering and scaling them effectively into market. Success will be defined by increased product penetration, customer value, retention and business impact. The key candidate needs to have an excellent understanding of SMB and their needs, as well as a deep understanding of different channels available to reach them. The candidate must be highly ambitious, willing to adapt and be a strong partner to our commercial and global marketing teams.

Primary Job Responsibilities

• Develop and execute engagement and retention campaigns in the international markets and deliver effective lifecycle programs across 150+ markets.
• Implement and optimise multi-channel programs that positively impact the customer experience and contributes to driving financial growth.
• Partner with the global sales, product & commercial teams to ensure all marketing is grounded in customer (and competitor) insight, and business case the top marketing opportunities.
• Lead and track the delivery of retention program performance with the support of analytics, dashboards and analyse the findings to inform the development of future activity based on results.
• Ensure all activities are compliant with legal, local teams, risk & data protection requirements
• Liaise with creative agencies, localisation teams and internal Content & Brand teams to ensure all messaging meets objectives and deliver a delightful locally relevant experience.
• Partner with media agencies to launch paid media campaigns, optimise campaign effectiveness and enable efficient spending to deliver ROI.
• Influence and liaise effectively with key stakeholders including local marketing teams, marketing operations, agencies, contractors and support teams to work towards the same goal and deliver best-in-class marketing campaigns across the funnel.
• Represent International Merchant Lifecycle Marketing in cross-functional / global forums and share best practices with other regions.

Experience and Skills (the what)

• Strong marketing background, +5 years’ experience.
• Experience in B2B management at scale, mainly focus on customer engagement and retention.
• Highly ambitious marketer, who loves a challenge and is agile to changing environments.
• Hands on strong executor who’s comfortable playing an individual role
• Strong collaborator and one team player who can balance and prioritise multiple workstreams.
• Deliver on time and in line with budget allocated
• Knowledge of digital marketing techniques and best practice. Demonstrated excellence in delivering full funnel integrated marketing campaigns.
• Experience working on multiple markets and languages.
• Business Degree, MBA or equivalent preferred.

Qualities and Behaviours (the how)

• Passion and deep understanding of customer behaviour (ideally merchant) and the importance of timely, relevant & creative marketing
• Strategy development experience and experience in GTM planning / product launches
• Strong project management skills and the passion for both strategic as well as hands on operational work
• Comfortable with ambiguity - able to manage multiple competing priorities with strong attention to detail. Suited to fast, paced dynamic work environment.
• Strong track record of delivering impactful marketing programs and experience in managing large cross functional program.
• Content master, able to create compelling stories that engage customers and prospects
• Strong understanding of modern marketing automation technologies and related systems and capabilities. Knowledge on Sales Force Marketing Cloud and Pardot is an advantage.
• Perfect fluency in quantitative methods and high-level analytics is a must.
• Outstanding collaboration, project & stakeholder management skills in complex matrix organizations. Can deal with high degree of ambiguity.
• Composed, professional & articulate – at ease managing discussions and goals with clients
• A self-starter with a nimble, adaptable work-style – able to get results in a fast-moving environment. Hungry to learn and adapt to new ways of working.
• A team player – willing to go the extra mile to deliver outstanding results for the International business, and an ability to inspire and motivate team members to do the same
• Able to work effectively remotely and be a team player with colleagues across the world.
• Politically astute with great relationship-building skills. Work and lead effortlessly across functions, navigate a matrix organisation to get stuff done.
• Outstanding communication and influencing skills. Able to lead teams to operational excellence.
• Highly numerate and has strong written and presentation skills .
• Fluent in English . Fluency in other APAC languages is an advantage.

The type of marketer that flourishes at PayPal

• Middle-brained Marketer who can flex across the funnel while driving connectivity of marketing with the business
• Results Focus is a business builder who ties all work back to overall commercial impact
• Strong Collaborator who partners with stakeholders for win-win
• Change Agent we are rapidly evolving as a business and need someone who can be at the helm to lead change
• Thought Leader uncovers consumer insights to create new marketing opportunities
• Nurturer of Talent to bring out the best in individuals and teams
• Deals with Ambiguity to take the unknown into action
• Challenges the Status Quo and believes things can always be improved

• A believer in the “Greater Good” one who always puts others’ needs above their own

• Lives and believes in the company values

For more than 20 years, PayPal has remained at the forefront of the digital payment revolution. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, our open digital payments platform gives PayPal’s 400 million active account holders the confidence to connect and transact in new and powerful ways. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].
R0084963