Product Marketing Associate

Job Description

We’re looking for open-minded individuals who want to expand the ways technology can help people. We work fast, collaborate, and celebrate as a team. We’re united by a commitment to shaping Tile’s culture around the needs of our colleagues and customers, and by our desire to build a diverse and welcoming workplace. As the Product Marketing Associate you support the execution of marketing initiatives. The role will manage the relationships with internal product, creative and sales teams. This role will also build and execute Go-To-Market plans for product, feature and partner launches. As a natural collaborator, you partner with internal teams and external partners to ensure alignment with and achievement of business goals as well as adherence to best practices and brand guidelines. As a strong project manager, you will oversee programs from inception through execution and reporting.

Key Competencies:

• Develop marketing strategies in partnership with the Product Marketing Managers and ensure campaigns align with overall business goals, objectives and timelines
• Manage the workflow of projects with internal teams and external partners ensuring all materials are produced accurately and on time to create cohesive campaigns
• Drive innovation and work with internal and external partners to identify business opportunities in a “test and learn” culture
• Compile, review and communicate monthly/quarterly qualitative and quantitative reports on marketing performance, driving actionable insights for future efforts; communicate best practices and share lessons learned throughout the organization
• Manage relationships with Product Managers to identify, recommend & implement product/feature/service enhancements/programs designed to strengthen our marketing efforts.
• Partner with Analytics teams to help forecast, track, test and validate positioning, identify new target audiences, features, services and products to drive acquisition and retention
• Attain an intimate knowledge of how our customers interact and feel about our products
• Monitor and analyze the competitive landscape, emerging technologies, channel dynamics, and growing consumer segments
• Develop and execute best-in-class co-marketing launch campaigns for sales development channels: Retail, Partners and Business Development
• Manage communications and programs to help drive discoverability and activation to increase Tile awareness and new user base

Qualifications:

• 3+ years of experience in a marketing role with a solid understanding of online and offline marketing programs, channels and tactics
• Knowledge of best practices for digital marketing and the analytics tools used to measure success
• Excellent organization and project management skills with a solid attention to detail
• Proven record of driving partnership, collaboration, transparency and execution across teams
• Creative and resourceful thinking and the ability to make decisions and organize thoughts under time and budget constraints
• Excellent interpersonal skills
• Strong written and verbal communication skills
• Comfort with an evolving structure that encourages learning and growth

Benefits:

• Work with an adept team of people who love what they do
• Flexible work program
• Comprehensive health insurance, dental, vision, 401k, and pre-tax commuter deduction
• Hybrid/ remote work environment, depending on position

#li-remote To learn more about Tile, click here to be directed to our careers page! We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Apply for this job