National Field Marketing Team Manager

Job Description

Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone. We are interested in people who enhance our company culture: Does this role interest you? We encourage you to apply even if you don’t meet every single requirement!

Job Description

The McDonald’s team is looking for a high energy, marketing professional with an unwavering focus on business outcomes to work on the National Field Marketing team and act as a liaison between Home Office and our Field Offices to aid in the development of Co-Op specific marketing plans, and the local execution of the national marketing plan to profitably build sales, transactions, and cash flow for the company and Owner/Operator restaurants.

Key customers include McDonald’s Home Office Marketing Team, Field Office Management, Co-op Owner/Operators, Field Office Staff and Restaurant Management.

In this role, you will:

• Maintain and strengthen the McDonald's brand position (sales, transactions and cash flow) in support of local Coop plans.
• Communicate the national and field office plans and priorities and partners with key parters including local teams, agencies and owner operators to build Co-op plans that are aligned to the overall business plan.
• Act as a conduit between McDonald’s National Marketing team and Field Marketing team, providing perspective, resources, support and analysis.
• Participate in cross functional teams in support of Coop plans. This includes: Menu, Media, Digital, Operations and Technology.
• Identify commonalities and needs across Coop Marketing strategies to help build resources to support and drive business results.
• Improve success of the system plan by ensuring Field Teams have the tools, resources and understanding to advocate for the national marketing plan by securing coop votes.
• Provide leadership points of view, build strong relationships and cultivate collaboration among Home Office and Field Marketing Teams, as well as Agencies and Suppliers to achieve maximum performance.
• Manage day-to-day work flow in support Field Teams and plans
• Gather, analyze, and provides accurate, relevant, and timely inputs to support the development of Coop plans allowing them to make informed and confident decisions.
• Interpret and evaluate information related to sales, P&L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research.

Qualifications

• BA/BS in Marketing or Communications Degree required.
• Marketing or Advertising agency experience recommended, preferably within a marketing cross functional team or Field Marketing capacity.
• QSR or Restaurant Services Client or industry advertising or agency experience recommended.
• Strong computer/written/verbal communication skills necessary.
• Understanding of excel, business analytics, business case development and social media.

Additional Information

McDonald’s is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact [email protected]

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.