Director of EMEA Marketing

Job Description

Our success is dependent on building teams that include people from different backgrounds and experiences who can challenge each other’s assumptions with fresh perspectives. To that end, we look for a diverse pool of applicants including those from historically marginalized groups — women, people with disabilities, people of color, people who are lesbian, gay, bisexual, transgender, and/or gender nonconforming, first and second generation immigrants, veterans, and people from different socioeconomic backgrounds. As Director of EMEA Marketing you will be responsible for architecting and executing growth marketing initiatives in UK-I, Northern Europe, DACH, Southern Europe, and MEA that increase awareness and generate demand for Outreach solutions. Reporting to the Senior Director of Demand Generation, this role will be a catalyst for customer growth and retention in EMEA. You will be accountable for driving lead generation across all core marketing channels - digital and account-based marketing, field marketing and corporate events, content marketing, and community. You will be directly responsible for full-funnel sales growth, from marketing-qualified leads through marketing-sourced pipeline and closed won revenue. We are seeking a senior marketing leader who has direct experience as the head of marketing for a US-based technology company. You will be accountable for developing and leading the EMEA marketing strategy and plan. We are looking for a marketing leader with proven experience with balancing the needs to create new regional EMEA-specific marketing initiatives with the needs to localise and execute global initiatives developed by marketing teams in the US headquarters. You are an innovative builder and master growth hacker, with a deep understanding of the enterprise software sector and a passion for Outreach’s mission and values. You deeply understand the levers available to drive market and pipeline growth across all channels and segments. You’ve proven that you are accustomed to a high-pressure environment where you can traverse between leading, influencing, and becoming hands-on to get the job done with agility. You are a leader with demonstrated success empowering high performing teams and partnering across executive levels and across large physical distances to make things happen quickly and at scale. You are able to balance short, mid, and longer term goals to build a growth marketing engine that serves the business today and sets the foundation for future success and scale. You are an attractor and cultivator of talent. And you are able to balance short, mid, and longer term goals to build an engine for growth in EMEA that serves the business today and sets the foundation for future success and scale.

Your Daily Adventures Will Include

• Developing a comprehensive EMEA marketing plan and budget to achieve pipeline growth objectives through innovative multi-channel marketing campaigns and partnerships. You will partner with the EMEA sales and customer success leadership team to ensure that the EMEA marketing initiatives achieve their awareness, lead generation, deal acceleration, and customer engagement objectives. Your team will be responsible for building and managing best-in-class programs across all channels including print, digital, social, PR, and virtual and in-person events.
• Determining the best mix of marketing programs and events to achieve awareness and lead generation goals in each EMEA region. You will be responsible for identifying which headquarters marketing programs to localise to run in EMEA, as well as selecting regional events to sponsor, crafting Outreach-owned events, and designing EMEA-specific content marketing programs.
• Localise and execute global marketing programs created in headquarters. Your team will be responsible for partnering with the headquarters marketing teams to localise the language, content, customer case studies, etc., of US-based programs to run with impact in selected EMEA regions. We expect that the majority of programs run in EMEA are localised from global marketing initiatives.
• Create EMEA-specific events and marketing programs where needed. Where needed, your team will be responsible for creating and executing marketing programs and events to meet objectives agreed to with the EMEA sales leadership team.
• Assessing and reporting on EMEA marketing funnel performance metrics. You will be responsible for reporting on EMEA marketing performance and advising the EMEA sales leadership team and headquarters marketing teams on the effectiveness and future direction of our EMEA marketing initiatives.
• Ensuring alignment with the EMEA sales and customer success leadership team. You will collaborate with regional sales leaders to maintain alignment on strategy, resource allocation, KPIS, accountability, messaging, enablement, and new product launch support.
• Lead, mentor and coach across the EMEA organization. You will hire, retain, mentor, and advocate for the professional development of the EMEA marketing team.

Qualifications

• 10+ years experience in demand generation, growth marketing, product marketing or corporate marketing roles, 3+ years in an EMEA marketing leadership role at a US-based B2B SaaS company.
• Exceptional leadership and communication skills; an inspiring leader that can scale and manage a high-impact team.
• Experience with budgeting, media planning, event planning, and trade show sponsorship activation.
• Experience localising content to support growth in new markets.
• Exceptional leadership and communication skills; an inspiring leader that can scale and manage a high-impact team.
• Experience creating a work environment that celebrates diversity, equity & inclusion, and drives execution for Outreach programs that drive meaningful change and results.
• Highly strategic yet hands-on, able to balance long term strategy with short term results.
• Strong analytical and quantitative skills – must have the ability to analyze and derive meaning from data which you will then translate into actionable changes.
• Passionate about technology – able to dive in and use innovative, next generation platforms and tactics to tell our story.
• Track record of attracting and retaining top talent, motivating the team, delegating effectively as appropriate, and managing performance.
• Excellent written and verbal communications and organizational skills with a high attention to detail.
• Must be comfortable with ambiguity.
• Bachelor's degree or equivalent industry experience required.

About The Team We are obsessed about collaborating effectively across internal teams and stakeholders, as well as our partner ecosystem to deliver Outreach experiences that enlist and inspire the market, our customers, and the analyst community. We wake up each day inspired to do our best work and remain ever curious about how to improve, evolve, and grow. Above all, we have each other’s backs. Visit https://www.outreach.io/company/working-at-outreach to learn more. #LI-Remote #LI-JR1 Why You’ll Love It Here ● Highly competitive salary ● Amazing open area working space with a gorgeous rooftop in the heart of Shoreditch ● Hybrid working policy ● Dog friendly office ● 25 days holiday + 8 bank holidays + 12 Refresh Days* ● *1 personal refresh day off per month for mental health awareness, according to the schedule of the department [play full out / rest full out] ● Outreach contributes with monthly contribution towards your pension ● Private medical care for employee and spouse/family with Program Health Plus ● Cashplan is offered through Medicash to help offset out of pocket medical related expenses ● Dental coverage ● Life insurance at 4x annual salary ● 16 weeks of annual top up maternity leave pay or 12 weeks of fully paid paternity leave. Upon return to work, parents will receive a stipend to use for doula and food Delivery to be used in the first six months of birth. ● Opportunity to be part of company success via equity programme ● Company-organised and personal paid volunteer days to support the community that supports us ● Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women’s Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, OBX (Outreach Black Excellence), Disability Community, and Veterans ● Employee referral bonuses to encourage the addition of great new people to the team ● Fun company and team outings because we play just as hard as we work Apply for this job