Online Marketing Manager Amazon (m/f/div)

Job Description

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology – with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch.

The Robert Bosch Power Tools GmbH is looking forward to your application!

Job Description

• Strategy building, ideation, and evaluation of Amazon Advertising options across user journeys from upper to lower funnel initiatives that support overall targets
• Definition and implementation of country-specific search strategy
• Implementing a dedicated targeting strategy (DSP) including definition of target groups for different product groups, A/B testing, and further acceleration
• Support and implementation of upper-funnel strategies including testing different media and aligning it with further campaigns and overall initiatives
• Evaluation of performance marketing including definition of KPIs, success control, adaptions, budget monitoring & control
• Steering/ evaluation of agencies
• Knowhow exchange across cross-cultural teams
• Close alignment with other team members for search-optimization topics, content creation and retail measures
• Continuous exchange with other teams to integrate campaigns, exchange learnings, and add insights to the individual user journeys
• Regional Scope: Europe and Asia-Pacific

Qualifications

• Bachelor's degree or university diploma
• Working experience within the advertising or marketing field, and in special experience with Amazon Advertising from Amazon Advertising or client / agency side including search and display advertising
• Working experience in international set-ups, adapting campaigns to local needs
• Strong understanding of customers' marketing and media needs and related strategies
• Good understanding of the technical foundations of advertising and especially digital advertising, strong analytical skills and passion for number-driven marketing
• Self-motivated team player, with refined and assertive leadership skills
• Capability to influence others to set and achieve goals and deadlines
• Ability to prioritize and manage multiple parallel-path projects
• Strong written and verbal communication and persuasion skills
• Fluency in German and English
• Prior experience within Consumer Goods / Tools market segment is a plus, as well as knowledge of further language

Additional Information

Sie haben Fragen zum Bewerbungsprozess?
Nadine Dieterle (Personalabteilung)
+49 711 758 4688

Sie haben fachliche Fragen zum Job?
Fiona Liebehenz (Fachabteilung)
+49 711 758 1512

Videos To Watch

Job Location