Marketing Manager

Job Description

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch.

• About BGSW: Bosch Global Software Technologies Pvt Ltd (formerly known as Robert Bosch Engineering and Business Solutions) is a 100% owned subsidiary of Robert Bosch GmbH, one of the world’s leading global suppliers of technology and services, offering end-to-end Engineering, IT and Business Solutions.
• With over 23,000 associates, it’s the largest software & technology center of Bosch, outside Germany, headquartered in India with a global footprint and presence in US, Europe and the Asia Pacific region.
• BGSW offers end-to-end solutions that connect sensors, software, and services to enable businesses to move from the traditional to digital or improve businesses by introducing a digital element in their products and processes.

Job Description

In this role you will be part of the global brand, marketing & communications team for Bosch Global Software Technologies, BGSW (formerly known as Robert Bosch Engineering & Business Solutions, RBEI)

Roles and Responsibilities

1. Strong B2B, technology- adept content writing, curation and generation skills
2. Strategize and plan various internal and external brand, communication programs for Business Units and Regions for BGSW.
3. Manage agency & partner relationships including corporate relations for assigned units/regions
4. Be the hub of the team for new formats in communication & social marketing
5. Lead the marketing governance metrics for digital, web and social mentions, brand study if appl. Serve as owner for all research and tracking studies partnering with respective teams/agencies.
6. Conceptualize, execute events and external engagements for topics/initiatives assigned.
7. Demonstrate why BGSW is a great place to work, learn and innovate for talent
8. Engage with assigned industry bodes for events, awards and engagements

Qualifications

1. MBA from a Tier 1 Institute
2. Overall 5 to 7 years of experience
3. Should have done Marketing for S/W or Engineering Companies for at-least 3 years or has experience on the agency side as part of the creative team for B2B/technology companies
4. Understands and has practiced Content Marketing / ABM and Agency Relations
5. Should have demonstrated creativity in campaigns and strong content writing skills
6. Sense of urgency with CXO management abilities
7. Stint outside India and foreign languages is an added advantage
8. Experience in Social/ Digital Marketing / Design Skills is an advantage

Job Location