Research Coordinator – GNPD Coverage, Japan

Job Description

Research Coordinator – GNPD Coverage, Japan

Company Introduction

Mintel is the world’s leading Market Intelligence agency, with offices in London, Chicago, Shanghai, Bangkok, Belfast, Düsseldorf, Kuala Lumpur, Mumbai, New York, São Paulo, Seoul, Singapore, Sydney, Toronto, and Tokyo. Mintel has been a global market leader for nearly 50 years with more than thousand employees worldwide. We work with the world’s most renowned consumer packaged goods companies and their suppliers, and professional services agencies such as Marketing and Advertising agencies, think-tanks.

The purpose of this role is to manage the coverage within Japan, guiding our extensive network of Field Associates in their day-to-day activities through your acquired knowledge and expertise of market sectors, activities and trends. This role also encompasses analysing and auditing new product launch data within the country.

In this role you will be required to use your research skills to identify new product launches for FMCGs. This would be done by monitoring relevant website and trade publications, attending trade shows and more. You would also use your detailed analytical skills to audit and analyse the Japanese market sectors to proactively identify product trends and market activity in order to support the team and Field Associate network.

You will be required to play an active part in various aspects of team coverage responsibilities. This includes but is not limited to, hiring, on boarding and maintaining relationships with freelance Field Associates. You would also be analysing statistics and data and following through with appropriate actions to the benefit of team targets as well as day-to-day management of Field Associates and their functions and also assisting with the development of methodologies.

The successful candidate will have an interest in FMCG retail and is extremely comfortable with web-based technologies such as social media, blogs and newswires. An inquisitive nature is highly sought after and someone who thrives in a team atmosphere.

Key Responsibilities:

• Daily management of general coverage in Japan and its field associate network
• Managing Field Associate freelance employment lifecycles
  • Hiring, on boarding, maintaining relations and off boarding if required.
  • Day-to-day management of functions
• Drive and implement methodology and efficiency improvements
• Ensure that individual productivity and quality targets are being met
• Reporting key metrics to relevant stakeholders across the business
• Lead operational change as necessary
• Analysing numerical statistics and data
• Ad Hoc research projects
• Attending trade events when applicable
• Researching relevant online/print information for new product activity
• Communicate with contacts via email, telephone and/or face-to-face

Key Qualifications:

• Deadline oriented
• Able to create, support and drive change
• Excellent planning and organisational skills
• Desk research background/experience
• Excellent written and verbal English communication skills
• Fluency in Japanese is required.
• Team oriented individual
• Comfortable speaking to contacts on the phone and/or face-to-face
• Knowledgeable with online tools (News feeds, blogs, social media)
• Flexible schedule with the ability to travel globally as required
• Ability to collaborate effectively with other departments including, but not limited to, GNPD Operations, Product Development and commercial stakeholders