Manager, Global Brand Activation

Job Description

San Francisco, CA | Marketing Team | Reports to Senior Brand Activation Manager

Who is Allbirds?

At Allbirds, we believe in using business as a force for good. We’re a global footwear and apparel brand with roots in New Zealand and our headquarters in San Francisco. Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. And as a certified B Corp, we’re dedicated to making the most sustainable products we can using premium natural materials - designed for life’s everyday adventures.

The Global Brand Activation function sits at the intersection of the Brand Marketing Team and Consumer Channel Leads. Our team’s goal is to build brand equity and enable commercial success on consumer-facing channels (website, email, social, performance marketing and retail) through executions that tell the right story on the right channel, informed by consumer insights and data. We’re the eyes and ears of the consumer and the balance of art and science. We’re growing and looking for a Global Brand Activation Manager. A creative marketer with outstanding communication skills who’s excellent at relationship building. They will be very comfortable with each day being different.

What does the job entail?

• Build integrated Activation plans for Tier 2 & 3 campaigns in partnership with Brand Marketing and Consumer Channel leads
• Lead cross-functional Activation meetings
• Collate learnings and execute updates after launches
• Review daily briefs from Channel leads
• Work closely with CRM, Performance Marketing, and Web teams to keep daily activations on-brand.
• Have a creative eye and consumer lens to review Creative executions and Toolkits
• Write briefs for mini-campaigns, and work with the Commercial and Consumer insights teams to inform quarterly activations
• Lead monthly reflection sessions with the Digital and Creative teams
• Build close relationships with Creative, Brand Marketing, Marketing ops, Digital, and Retail teams.
• Work with members around the world to share Activation plans and implement their feedback

What kind of person are we looking for?

• 3-5 years of experience in a Marketing role
• Experience with a consumer and/or retail brand
• Comfortable working with cross-functional teams, in the U.S. and internationally
• Exceptionally strong communication skills with the ability to present ideas and information clearly and write in various styles for diverse audiences
• A can-do and collaborative approach to ideation and execution

Additional skills needed:

• BA/BS or equivalent work experience
• Expert in Microsoft Office and Google Drive

What can we offer?

• Competitive salary + equity
• Medical/Dental/Vision insurance
• 401k employer match
• Paid parental leave
• Fitness benefits
• Discounted products
• Pup friendly office!

Diversity

Allbirds is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.

WHAT PERSONAL INFORMATION WE COLLECT Professional, employment-related, or schooling information. Current or past job history, performance evaluations, and educational background, including grades and transcripts. How We Use Your Information For professional, internal analysis, or employment-related purposes, including job applications.