Marketing Manager - Deliveroo Hop Italy

Job Description

Marketing Manager - Deliveroo Hop Italy

Deliveroo Hop launched in September 2021 and is Deliveroo’s speedy grocery delivery service. Our mission is to deliver groceries to customers around the world in as little as 10 minutes - from the weekly shop, to a last minute dinner party or a late night snack. Working with trusted grocers, Deliveroo Hop promises to bring customers the very best products at lightning speed.

The team behind Deliveroo Hop are building a network of stores across Italy & other markets. Each delivery store is staffed with a team who have been specially trained to manage the operations efficiently as well as pick and pack orders in record time, with Deliveroo’s 100,000 strong rider network completing all deliveries.

We’re looking for people with an exceptional drive and entrepreneurial spirit to join the team at Deliveroo Hop and help us build the leading speedy grocery delivery service. Hungry to win? This is an exciting time to join the Deliveroo Hop team within the broader Deliveroo organisation - we’re only just getting started!

The role

Deliveroo is hiring a Marketing Professional to join the Local Marketing and Hop team, based in Italy. Working both with the Local Marketing Team, Deliveroo Hop Team and the Global Head of Marketing Activation, Hop, this role will be responsible for planning, developing and executing marketing activity related to Deliveroo’s dark-store grocery business (Deliveroo Hop).

We are seeking an experienced marketing professional who has a strategic mindset and a strong skill set for operation, project management & execution.

You will work closely with the rest of the Hop and local marketing teams, our in-house Creative Studio and channel experts to launch best-in-class integrated campaigns across Italy and ensure Deliveroo Hop is top of mind for consumers when it comes to speedy grocery delivery. You will have strong relationship management skills as you will also lead the marketing conversations in Italy with our dark-store grocery partners.

What you’ll be doing

The Hop Marketing Manager - Italy will be responsible for:

• Planning and executing an annual calendar of campaigns, optimising for local and seasonal events, and brand building activity
• Owning & executing the Hop site launch marketing plan across Italy, ensuring we drive strong brand awareness and meet our volume targets
• Working with the Growth Marketing Strategy and Digital Marketing teams to execute market-leading retention & acquisition campaigns
• Executing against a promotional & value strategy, working with the our grocery partners to unlock key deals locally that drive value for our customers
• Working with our in-house Creative Studio and/or external agencies to develop integrated campaigns, and aligning with central channel experts to execute with channel-first strategies and approaches
• Work with the Global Brand Strategy Manager to execute branded touchpoints that drive brand loyalty and engagement, and develop and execute a robust social media strategy locally
• Working with the Marketing team in Italy on coverage, media buying and in-app merchandising to optimise customer messages and return on investment
• Build a close relationship with the site operations team to plan tactical activity in response to trading conditions
• Working closely with the communications team in Italy to push Hop in mainstream and regional media
• Leading on local marketing performance, sharing post campaign analysis and reporting learnings to the business

Requirements

The ideal candidate will be a creative and organised marketing professional who thrives in a fast-paced environment.

• Proven experience working in a similar role and delivering impactful campaigns, ideally at a top-performing retail/FMCG/eComm company
• In-depth understanding of the different marketing channels and a clear view on which channels to use to activate to support business objectives
• Outstanding organisational ability and project management experience
• Exceptional attention to detail
• Proven experience in stakeholder management
• Problem solver with a can-do attitude, happy to work autonomously
• Creative thinker with experience in briefing, developing and approving creative platforms and campaigns
• Enthusiastic and collaborative team player

Why Deliveroo

Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, seeking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Diversity

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth and relocation.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing tech companies in an incredibly exciting space.

If this sounds like you, then we would love to hear from you.