Health Systems Engagement Lead for Omnichannel Activation

Job Description

Job Title

Job Description

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

In this role, you have the opportunity to make life better

Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.

You are responsible for

• Driving standardized and higher quality multi-channel engagement plans across Philips Health Systems business (HS) by driving the creation of global multichannel campaign ecosystems in close collaboration with key stakeholders such as business clusters, markets, digital marketing & e-commerce, events
• Creating golden standard for engagement strategies and campaign ecosystem creation to strengthen capabilities across the marketing organization. This will be reached via continuous engagement and collaboration with cross-functional participants (e.g. portfolio marketing, marketing operations, digital marketing & E-commerce, agencies, freelancers, education innovation team) as needed to support content ideation, creation, activation and measurement requirements for all marketing campaign (including both offline and online channels)
• Strongly collaborating with Health System Content & business clusters content teams to define content and assets requirements to deliver on the multichannel engagement strategies as part of the prioritized marketing campaigns
• Working closely with Marketing Transformation team to create standard ways of working and frameworks to support the creation of marketing campaigns and channel ecosystem
  

You are a part of

A dynamic and energetic team of 5 people who are responsible to drive Health Systems Customer Engagement plans at the global level. The Health System Marketing Team drives demand generation and lead management capabilities, strategic 3rd party partnership along with overall coordination of Marketing Planning for Campaign selection and overall “How to win” plans

To succeed in this role, you’ll need a customer-first attitude and the following

• University degree in Business/Economics or related
• 10+ years working experience in marketing with focus on campaign creation and activation in B2B
• Experience in Healthcare and in digital channel strongly preferred.
• Ability to combine strategic thinking with operational excellence
• Comfortable with and ability to thrive with ambiguity while managing critical stakeholders
• Can do attitude, result driven, strong team player
• Resilience, openness, ability to negotiate and superior ability to use influential leadership are must have

In return, we offer you

A path towards your most rewarding career. Succeeding in this role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

How we work at Philips
Our newly-adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home – for our hybrid roles.​

Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

Our hybrid working model is defined in 3 ways:​

We believe in the importance of impactful collaboration: There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving.

We embrace flexibility: Choosing where, when and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams and our customers on a case-by-case basis. ​

We want to be at our best: The way we work and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best. ​

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on
innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.

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