Marketing Writer, FAS Marketing

Job Description

Build trust through clear communication
The Financial Advisor Services (FAS) story is one of growth, innovation, and endurance. We’ve gained a committed following by serving clients (RIA, Bank, and Institutions) with a consultative approach that employs simple, reliable tools and resources to ensure consistent, long-term performance. To continue our success story, we are seeking strategic, creative thinkers and influential guides eager to help us continue to revolutionize the industry.
We are seeking a B2B Marketing Writer for our FAS Marketing team. The B2B Marketing Writer will help us build a response-driven narrative targeting the financial advisor space. Specifically, they will be challenged to effectively develop compelling content for our new Just Invest/Personalized Index product, across a variety of mediums, such as presentations, multimedia, print, web, and social media.

In this role, you will:

• Support strategic initiatives by utilizing knowledge of financial topics and Vanguard services to develop creative and original copy.
• Research and write creative marketing materials in the accepted Vanguard writing style. Incorporates in-depth knowledge on retirement plans, Vanguard funds, Vanguard services, the competitive landscape, and/or on-line communication media
• Demonstrate initiative and creativity in identifying and meeting client needs. Is able to work with the internal team to develop and execute creative, "out of the box" ideas where appropriate
• Serve as a mentor to less experienced writers by providing specific feedback on their copy, story ideas, and interviewing skills

As a Marketing Writer, you will benefit from career development opportunities, a policy of promoting from within, and workplace flexibility. In addition to gaining a stimulating and prominent role, you will be part of a company where doing the right thing isn’t just a tagline, it’s our passion!

What It Takes:

• An undergraduate degree in English, journalism, marketing, or communications, or an equivalent combination of training and experience. MBA or professional certification/designation (CFA, CFP, ChFC, etc.) would be highly desirable.
• Minimum five years general business experience, with experience in marketing, communications, public relations, and/or journalism preferred.
• Knowledge of financial markets, investing, mutual funds, portfolio construction theories, retirement income, and fiduciary/regulatory environment. Familiarity with the institutional investment marketplace and the issues relevant to this market.
• Expertise in communication to different audiences across channels/mediums and styles, including storytelling and visualization.
• Demonstrated ability to explain complex subject matter in plain English.
• Familiarity with web design, content strategy, market research, and social media.
• Ability to get buy-in on story ideas and positioning within a large organization.
• Ability to work effectively and collaboratively on multiple projects.
• Ability to meet deadlines.
• Proficient in Microsoft Word, PowerPoint, and Excel.

***Please include three (3) writing samples/portfolio along with your application***

Special Factors:
Vanguard does not provide sponsorship for this position.

About Vanguard

We are Vanguard. Together, we’re changing the way the world invests.

For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let’s make it count.

Inclusion Statement

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

Future of Work

During the pandemic, we transitioned to a work from home model for the majority of our crew and we continue to interview, hire, and on-board future crew remotely.

As we have developed the path forward, we have taken a thoughtful approach that both maximizes the advantages of working remotely and the many benefits of coming together and collaborating in a shared workspace. We believe that in-person interactions among our crew are important for preserving our unique culture and advantageous for the personal development of our crew.

When our Crew return to the office, many will work in our hybrid model. A smaller proportion of our crew will operate in the Work from Home work model (for example, field sales crew); or in the Work from Office model (for example, portfolio managers).

The working model that your role falls into will be communicated to you in the interview process – please do ask if you are unsure. We encourage you to make the decision regarding your job interview and offer knowing which model your role will fall into. We will test and learn as our ways of working evolve and will continue to evaluate working models along the way.