Audience Development Coordinator

Job Description

JOB OPPORTUNITY

Audience Development Coordinator

(12 Month Contract)

Closing Date: January 28, 2022

The UMC team is currently working remotely with plans to go back into the office in early 2022. You must be able to thrive working in a virtual/remote environment.

Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.

Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.

We are searching for passionate people to join our team. If you love music and got excited just thinking about joining this amazing organization, we would love to meet you!

Reporting to the Audience Development Manager, this role will provide administrative support to the Audience Development Team in executing all aspects of the department’s day to day program initiatives. The role will also support the Advertising team in the planning, asset collection, implementation and reporting of digital campaigns. This includes but is not limited to— participating in creative brainstorms around artist releases, and the monitoring and reporting of advertising campaigns and audience growth across our owned digital lists.

Responsibilities

• Primarily support the Audience Development team on all audience growth initiatives, campaigns, research, and strategic partnerships.
• Support the Advertising team through the set-up of ongoing digital advertising campaigns for our artists and partner accounts and liaise internally with various teams to coordinate advertising campaign deliverables in a timely manner”
• Build and deliver smart links for music releases for our various channels.
• Audit and adjust smart links with appropriate audience lists for releases.
• Manage and monitor artist release schedules to ensure we have appropriate CRM campaigns in place.
• Responsible for the delivery of weekly advertising and audience growth reports including but not limited to:
  • Identifying target audiences and analyzing their characteristics, behaviors, and media habits.
  • Providing recommendations on landing pages, creatives, and overall user experiences to optimize performance of paid ads.
• Participate in digital marketing brainstorms, artist meetings and partner meetings.
• Assist the audience development and advertising team in the collection of assets and deliverables for campaigns.
• Record highly detailed minutes during meetings, and assign tasks accordingly.
• Other duties/tasks as assigned.

Requirements

• You’re a hands-on learner and take initiative in your curiosity
• You’re equally as creatively-oriented as you are organized and attentive to detail
• You’ve got strong written and verbal communication skills
• Work effectively with multiple tasks, in a fast-paced and remote environment
• Basic understanding of advertising channels, targeting tactics, and metrics
• Bachelor’s Degree/Diploma/Certificate in Marketing, Business or Computer Science OR transferable work experience
• Passionate about people, music and culture

Please apply before January 2 8 , 2022

Universal Music Canada is committed to equity, diversity and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, black people, people of colour, women, persons with disabilities, people who are LGBTQIAS+, and people from other diverse communities. Accommodations are available on request for candidates taking part in all aspects of the selection process.