Revenue Marketing Manager

Job Description

About Gusto

Gusto is a modern, online people advisory platform that empowers accounting professionals to better serve their small business clients and their teams. On top of full-service payroll, Gusto offers its customers benefits for all budgets, 401(k)s, expert HR, team management tools, and People Advisory firm growth opportunities for modern accountant advisors. Today, Gusto offices in Denver, San Francisco, and New York serve more than 12,000 accounting firms and 200,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy .

As a Revenue Marketing Manager, you will develop the marketing strategies that attract, grow and retain Gusto’s second-largest customer segment, Accountants, using all the products and programs created by our Educational and Community (E&C) teams. This is a newly established role necessitated by the extraordinary growth at Gusto in the broader accounting community. You’ll be responsible for creating highly targeted marketing funnels for all E&C initiatives and then helping existing accountant customers grow more quickly.

We’re looking for a proactive, well-rounded, and experienced B2B marketer who understands that a strong cohesive strategy, tied to an organization’s North Star goals is the key to success. The ideal candidate is a data-enthusiast, not only adept at developing strategies but also at establishing scalable and repeatable playbooks that deliver results while keeping an eye out for new opportunities to innovate and grow.

You will be empowered by the Head of Accountant Community and your teammates will include rockstar subject matter experts and the team leading the charge for some of the most innovative Accountant educational and community efforts to emerge in the industry in decades. We believe that the best marketing efforts are without silos and you can expect to collaborate closely with cross-functional teams representing Marketing, Product, Sales, Revenue Operations, and Customer Experience.

Here’s what you’ll do day-to-day for Education & Community (E&C):

• Understand Gusto’s mission for Accountants and how those customers will contribute to our continued success at Gusto; develop targeted marketing strategies, plans and KPI’s aligned to company-segment objectives; own these metrics and be on the lookout for opportunities to improve.
• Develop systems and processes that allow you to keep a close eye on the full-funnel lifecycle of all E&C programs, from customer awareness, acquisition and short-to long term nurture.
• Proactively consider ways that marketing can be leveraged at every stage in both E&C customer journeys
• Contribute to organization-wide efforts to improve comprehensive attribution data models that tie marketing activities in E&C initiatives to overall business results.
• Lead and coordinate the contributions of multiple internal and external stakeholders to deliver demand generation E&C oriented campaigns designed to increase conversion rates and lower our cost to acquire new Accountant customers
• Experience with multi-touch attribution and media mix models.
• Experience working with multiple marketing functions such as brand and content, and can connect the dots between E&C programs to create full-funnel marketing campaigns.
• Define measurements of success (KPIs) for E&C campaigns, develop a testing framework, and analyze data to understand the impact of new marketing channels.
• Create revenue marketing reporting dashboards for E&C and share relevant insights regularly with internal teams
• Communicate growth performance to executive leadership to promote a shared understanding of performance marketing strategy, ROI, and opportunities

Here’s what we're looking for:

• 5+ years experience in growth marketing, performance marketing, digital marketing, or relevant role
• 2+ years experience in overseeing the development and execution of integrated programs
• Knowledge of the latest growth marketing practices
• Project management skills with the ability to work independently and cross-collaboratively in a fast-paced environment
• Strategic big-picture thinker, that can plot a campaign from idea to execution; ownership mindset
• Creative and enthusiastic problem solver who possesses the ability to lead with authority and influence
• A data-driven marketer who leans heavily on KPI’s and analysis to identify their next best action
• Organized, with immaculate attention to detail
• Clear and precise communication skills, verbal and written
• Knowledge of the Accounting / HR / Benefits space a plus

At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity-based compensation (ownership in Gusto). To learn more about Gusto’s compensation philosophy and benefits offerings please view our Total Rewards Approach page .

Our cash compensation amount for this role is targeted at $106,000 - $132,000 in San Francisco & New York, and $95,500 - $119,000 for Denver and most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at [email protected].