Director, Content Marketing

Job Description

Company Summary

Taking care of our customers, our communities and each other. That’s the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.

Target Openings

1

Job Description Summary

The Content Marketing Team at Travelers comprises creative, out-of-the-box thinkers and high-energy storytellers that bring our content strategy to life. As a Director, Content Marketing you will be responsible for leading the development and execution of content strategies for an assigned business area.
Travelers offers a hybrid work location model that is designed to support flexibility.

Primary Job Duties & Responsibilities

• Direct and manage the development and delivery of content strategies for content marketing initiatives for Personal Insurance products.
• Collaborate with business partners to ensure content aligns to business goals and strategies and delivers on their objectives.
• Manage freelance writers, editors, and designers to create compelling content.
• Develops content inclusive of articles, landing pages, infographics, videos, webinars, podcasts, and long-form written content.
• Utilizes a wide array of content and SEO applications, software, and tools. Stays abreast of cutting-edge technology and makes recommendations on potential enhancements.
• Ensure compliance with established design, written, and/or multimedia content and brand standards and techniques consistent with marketing objectives and recommend adjustments to maintain relevancy.
• May manage others.
• Performs other duties as assigned.

Minimum Qualifications

• Minimum of 6 years of related content development experience.
• Minimum of 2 years of management experience.
• Requires general knowledge of the creative development, design, copy, production and media planning functions and the ability to integrate and coordinate internal and external resources.
• Requires some general insurance industry knowledge.
• Requires general knowledge of company product/services and marketing strategies to develop company digital channel content and maximize traffic to sites.

Education, Work Experience, & Knowledge

• Bachelor’s Degree in journalism, communications, marketing, or related field.
• Typically has 4-6 years of content and/or digital marketing experience.
• Advanced knowledge of content marketing strategy and best practices.
• Intermediate knowledge of SEO best practices.
• Intermediate knowledge of insurance industry, company product/services and marketing strategies to develop company digital channel content and maximize traffic to sites.

Job Specific Technical Skills & Competencies

• Advanced ability to think strategically, creatively and outside the box in developing designs for marketing efforts.
• Intermediate project management skills and ability to manage multiple complex projects simultaneously.
• General analytics, data visualization, and problem-solving skills.

Employment Practices

Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences.

If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email so we may assist you.

Travelers reserves the right to fill this position at a level above or below the level included in this posting.

To learn more about our comprehensive benefit programs please visit http://careers.travelers.com/life-at-travelers/benefits/.