Product Marketing Manager - FreeWheel

Job Description

Job Summary

Responsible for executing marketing efforts to gain new customers and maintain current base. Tracks market trends, analyzes results and draws conclusions about performance in order to recommend improvements to marketing strategies and tactics. Serves as subject matter expert and provides guidance to employees as required. Develops process and procedures to drive department efficiencies.

Job Description

This position is for a full-time. Reporting to the Product Marketing Director, the ideal candidate will be business oriented and curious about the media industry, the advertising business and the technologies powering them. We are looking for a self-starter that will support the Product marketing department in a wide array of marketing initiatives. This position is based in Paris or in London.

This marketing role is responsible for supporting the Product Marketing missions by liaising with the different teams internally to develop localised product marketing materials for Sales that differentiate Freewheel solutions in the industry that resonate in the respective markets.

Core Responsibilities:

• Support the Sales team during renewals/ RFP
• Liaise with Partnership team to facilitate relevant partnerships with external providers
• Participate to sales initiatives (roadshows and material promoting our technologies)
• Participate to the global international marketing strategy in coordination with the rest of the team (Brand marketing, Comms and Thought Leadership)
• Understand and analyze the european market landscape to develop effective and compelling product positioning and messaging (market analysis, competitor analysis, product analysis...)
• Participate to launches for new products and new releases
• Create sales and marketing tools such as sales presentations, one-sheet, best practices, talking points, videos, infographics...
• Serve as the product marketing expert supporting related marketing activity such as PR, social, customer communications, events, etc.

Requirements:

• Senior Marketing Manager level (5+ years of experience) is required to assure strong knowledge of the digital and TV advertising market (EUR5). Experience in ad tech/mar tech is preferred
• Autonomy and ability to follow up
• Business oriented and high interest the ad-tech field
• Demonstrated autonomy and ability to work cross-organizationally, especially with sales, Marketing, and Product Management, to align multiple stakeholders and teams.
• Strong ability to frame issues, drive appropriate analyses, and make clear, actionable recommendations.
• Great verbal and written communication skills. Can create and deliver effective presentations
• Fluent English language is required, German, Italian or French is a plus

In today’s world of constant media consumption, reaching consumers with quality, impactful advertising is more important than ever. At the center of that consumption is Effectv and FreeWheel – the advertising arm of Comcast that provides premium video advertising to clients of all shapes and sizes. We sit at a unique focal point of cross-platform consumption with a treasure trove of data and a cache of premium inventory.

About FreeWheel
FreeWheel, A Comcast Company, empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel.com .

#freewheelmarketingjob #freewheelinternationaljob

Education

Bachelor's Degree

Relevant Work Experience

5-7 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.