DTC Marketing Acquisition Manager

Job Description

DTC Marketing Acqusition Manager

Based in our new DTC hub in Amsterdam

The D2C team is a newly formed team responsible for running the D2C operations for Mars Pet Nutrition Europe. As a company, we're still family run, and you have the unique opportunity to work for an incubated team that small enough that everything you do has an impact, and we're big enough for that impact to be meaningful for thousands of pet parents, and their pets.

What we are looking for:
• We are seeking a Marketing Manager, with strong experience in paid digital (in particular paid social & search) and CRM.
• Experience working in Marketing Analytics, specifically hands on experience with Google Analytics, Data Studio and Google Tag Manager.
• Extremely comfortable being given a business problem to solve (from one of the functions mentioned above) and analysing various data sets to come up with a recommendation
• Experience leading a third party data agency or working closing with data engineers and architects.
• Familiar with traditional Direct to Consumer technology stacks (e.g. Shopify) and an awareness of how systems are connected and what data sits where.
• ... And you love pets!

What you will do:
• You’ll responsible for the development and deployment of our Marketing and Communications strategy.
• You’ll be the lynchpin for all things marketing, working with our Paid Media, PR, Creative agencies and Brand Partners.
• You’ll ensure operational and management reporting is correct and accurate on an on-going basis, by working with our third party data engineering and architecture agency to implement requirements.
• You’ll work with the appropriate internal teams and external experts to ensure D2C fully complies with various data regulations including GDP
• You’ll manage third-party suppliers, freelancers and a marketing assistant.

What can you expect from Mars?
• The opportunity to see your work and its impact across a global business, entering into the world of D2C
• We’ll invest in your development both professionally and personally, through world-class training and development, including through Mars University
• You’ll impact the lives of millions of pet owners across the world, working with a purpose driven, and ethical business, guided by our Mars Purpose and Five Principles.
• You’ll be offered flexibility within you work, as well as a highly competitive compensation and benefits package.

#LI-HE1 #DTC #D2C