Growth Marketing Manager

Job Description

The Role: Minted is seeking a dynamic marketer to accelerate new customer acquisition via paid performance channels with a focus on search engine marketing (SEM), display, and paid social. This is a unique opportunity for a quantitative marketer to build on Minted’s strong marketing foundation and introduce new ideas that take Minted to the next level. #LI-AN1

You Will:

• Develop and execute SEM, paid social, and other channel marketing plans to meet and exceed revenue and new customer acquisition goals
• Analyze performance, and develop and drive appropriate action plans based on conclusions
• Drive A/B and multivariate testing programs to continually improve ad copy, landing pages, bidding strategies, etc
• Plan and manage campaigns and budgets to meet efficiency targets
• Test new marketing channels and ad products including owning the process from tracking and technical integration to trafficking campaigns, optimizing and measuring success
• Partner with analytics to improve reporting capabilities/marketing dashboards and develop understanding of related metrics (e.g. LTV, new/repeat mix, etc.)
• Work with creative team to develop marketing copy and other creative needed to support campaigns. Gather insights on performance and create feedback loop to creative partners
• Build effective working relationships with agencies and vendors and provide direction in executing campaigns. Drive ad operations in partnership with agencies; hold agencies accountable
• Clearly communicate results to executives and other marketing team members - this means succinctly articulating the drivers of over/underperformance
• Create broad visibility into marketing learnings and impact; develop organization-wide understanding of and enthusiasm for the strategic impact your initiatives delivers to the business
• Work cross-functionally with category general managers, product, engineering, creative, analytics to unlock new growth opportunities

You Are:

• An owner and a driver with outstanding follow-up, follow-through, and time management skills
• Curious and proactive
• Highly analytical and skilled at data analysis; you enjoy digging deeply into data and building Excel models
• An excellent communicator - you can pull out salient data points to tell a compelling story
• Perfectionist who is extremely detail-oriented and has a passion for being well-organized
• Fast learner and natural collaborator with excellent listening skills
• At the forefront of marketing trends and emerging media opportunities. You are eager to find new ways to grow the business, and have your finger on the pulse of the marketing and eCommerce industry

You Have:

• 6-8 years of digital marketing experience, with at least 4 years of paid acquisition experience
• Bachelor’s degree required

About Minted : Minted is a design platform bringing the best in independent design to consumers everywhere. The company's art, stationery, and textiles products have reached over 75 million homes worldwide. Minted uses technology to bring unique, best-selling design to market at scale. Using its crowdsourcing technology, consumers are empowered to vote for the designs they love and want to see sold, ensuring that Minted always sells continuously fresh and trend-forward product. The winning designs are manufactured by Minted, enabling artists from around the world to share and sell their work while letting Minted do the rest. Since launch in 2007, the company has expanded to serve consumers in new categories including wall art, textiles, digital content and home decor, as well as serve major retailers and consumer products brands with data-backed design through licensing and wholesale partnerships. Minted is headquartered in San Francisco, CA and currently employs 350+ full-time employees plus additional temporary workers during the holiday season. The company has raised over $300M from top-tier investors including Benchmark Capital, T. Rowe Price, Permira, Ridge Ventures, Technology Crossover Ventures, and Norwest Venture Partners. Angel investors include Marissa Mayer, Jeremy Stoppelman, Julia & Kevin Hartz, Yishan Wong, and more. Minted is an Equal Opportunity Employer committed to inclusion and diversity. We welcome people of different backgrounds, experiences, abilities and perspectives and will consider all qualified applicants for employment in accordance with all state, local, and federal laws. Minted participates in the E-verify program. Minted's Job Applicant Privacy Policy . Apply for this job