Product Marketing Manager, Brand and Reputation

Job Description

Qualifications

Minimum qualifications:

• Experience presenting to executive level management and external audiences.
• Project management experience.
• Ability to speak and write in English and Russian fluently.

Preferred qualifications:

• Experience of business creative excellence. Experience in Consumer Marketing.
• Experience in online product management and experience of working in EMEA.
• Ability to have an understanding of digital user behavior metrics.
• Ability to concisely and clearly articulate complex things.
• Excellent project planning and execution skills, time-management, prioritization, ability to lead several projects in a dynamic environment.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Brand and Reputation Product Marketing Manager, you will be responsible for designing and bringing to life multiple reputation and brand image building programs of Google in Russia. The programs may cover online education, creative economy, culture, tourism, diversity and inclusion, privacy and safety. You will be part of the Russia Brand and Reputation Marketing team, reporting to the Head of Brand and Reputation Marketing Russia.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Work with a large group of stakeholders (including Marketing, PR, Policy, Sales, and Legal) across local and global teams and with external partners from business and public sector to align the program goals, vision, and strategy.
• Design and execute Google’s online programs in the areas of: education for Small- and Medium-sized Business (SMB) and individuals, creative economy growth, diversity and inclusion.
• Manage the work of multiple suppliers (creative, production, and media agencies) including project scoping, budgeting, contracting, and quality control.
• Perform market research and quantitative analyses to discover user insights.

Location

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .

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