Inbound Marketing Specialist

Job Description

Kipsu is rooted in a simple, yet profound goal: Elevate service professionals to the center of the customer experience, transforming transactional interactions into fully-developed relationships. As one of the Twin Cities’ leading tech companies, Kipsu has cultivated a reputation for strong company culture, providing exemplary service to its customer partners, and investing in the growth of their team members.

Kipsu’s newest Inbound Marketing Specialist will work in tandem with our Inbound Marketing Managers and VP of Marketing to drive inbound demand for Kipsu within the hospitality industry. This person will drive imagining, crafting, and delivering written content across demand generation channels and throughout digital campaigns. This professional will work hand in hand with marketing managers and other stakeholders, delivering content for landing pages, press releases, emails, social posts, and more.

The Inbound Marketing Specialist will have the opportunity to contribute to and execute on a demand generation content strategy by collaborating with a lean and energetic marketing team. Applicants should provide a portfolio that demonstrates the experience to generate leads - ideally within a B2B, SaaS, or Service industry.

THE OPPORTUNITY

Build out Kipsu’s customer partnership base by creating outstanding content to feed Kipsu’s inbound generation channels including organic and paid media, blog posts, landing pages, and social channels.

WHAT MAKES KIPSU DIFFERENT

We’re a solid, stable company, and we enthusiastically embrace our founding startup spirit– everyone pitching in and working to the same goals.

Our culture– We have a team of highly motivated colleagues who are all in it together. We all succeed as one, and we all learn from our mistakes holding our interdependence in high regard.

Our unique philosophy– we bootstrapped this company ourselves and are in it for the long-term. There is a distinct sense of purpose and ownership at Kipsu as we do things on our own terms.

Remarkable growth– with nearly a decade of advancement, we continue to accelerate. It’s an exciting time to be here.

WHAT TO EXPECT
Work in tandem with our Inbound Marketing Managers and VP of Marketing to drive inbound demand for Kipsu within the hospitality industry.

Develop ideas for gated content, lead magnets, media landing pages, media creative and content, to entice prospects to discover more about our solution.

Dive into insights and analytics on views, clicks, opens, form fills, and other key success metrics to understand what content is working and where to optimize campaigns and messaging. Data is the driving force in our decision-making processes.

Develop relationships with vendor partners, press and media outlets, and other complementary sources to magnify Kipsu’s reach.

Work with Customer Success and other pillars of the Kipsu organization to identify successful customer stories and leverage them as social proof, testimonials, and more.

WHY YOU’LL LOVE IT HERE

Unity– Everyone here is committed to the same mission. Our core values are not platitudes but our pact. We believe in the best in each other while always reaching to be better.

Transparency– Our leadership gets into the details. We all gather for weekly space to discover how each team is doing so that we have a full understanding of the business and think like a CEO.

Trust– Our team members are given the trust and license to excel at their jobs, and are supported along the way to continuously grow.

Mentorship - We all have more to learn and something to teach. The lessons are beyond technical. We celebrate our busy hive of shared growth.

Respect– Our success and future as an industry leader depend on actionable commitment to cultivating a diverse and equitable team. Everyone here has a voice that is heard and respected. We seek open and honest conversation on our journey to be active stewards of our shared communities.

Purpose– Everyone here is closely connected to the result of their work. Every day our team gets to see the impact of what they do enhancing the value of our customers’ work in their own professions. Our goals are explicitly tethered to our mission of building relationships.

One last thing – At Kipsu, we believe that our values, success, and future as a leader in our industry require a vibrant and diverse workforce. This is one of the many challenges we seek to solve, and we are intentional and active in recruiting talent of all identities and building an environment that is inclusive of all backgrounds. We need your contribution to our team. Please, consider rolling up your sleeves and joining us on our journey and let us know if we can make any accommodations to better empower your candidate journey.

Qualifications:
1+ years of professional experience in communications and/or marketing in a B2B setting
Excellent copywriting skills and the ability to mirror company voice and brand
Deep commitment to customer-first content with the purpose of adding value to our readers
Ability to think strategically--to create and see the strategy behind the stories we tell
Ability to work in an ambiguous, fast-paced environment
Understanding of social media and ability to produce and share content quickly
Bias to make data-driven decisions

Also a plus:
Experience with press releases and press relations
Experience with Adobe Suite
Hospitality background or experience working in a hotel