Associate Product Marketing - Product Launch and Content Focused

Job Description

We’re looking for a Product Marketer to drive market positioning for our suite of products, develop customer messaging informed by user research, market insights, and industry and product knowledge, and to help build out our customer marketing operations. In this role, you’ll be a key member of our Product Marketing team, ensuring our client-facing teams feel confident and well-prepared to communicate the value of BrightEdge’s offerings effectively. Product marketing is a highly cross-functional role, regularly partnering with teams like product, sales, engineering, operations and Demand Generation. We are looking for an organized, analytical, collaborative product marketer to join our fast-growing team. Yearly Marketers spend over hundreds of billions on creating digital marketing content. This content means nothing if it can’t be found online. At BrightEdge, we help companies connect their customers to the content that matters to them – transforming their business and driving more revenue. BrightEdge is widely recognized as a global leader in enterprise Search Engine Optimization (SEO) and Digital Marketing. BrightEdge has thoroughly redefined the concept of SEO by developing an award-winning platform that precisely measures and optimizes marketing content in real-time across online channels. The continuous innovation of our product is supported by what we believe to be our most valuable assets: our people. Our employees are industry experts at the forefront of digital transformation. Come join us and help us share the future of SEO. Your Future at BrightEdge Do you want to work with some of the most innovative brands? Customers across more than 80 countries and all industries trust BrightEdge to modernize their digital marketing stack for today’s transforming world. We’re looking for our next teammate, an Implementation Specialist who has a knack for high volumes of client interaction and a keen eye for detail throughout the implementation process.

What you will do:

• Work with product marketing team to develop product positioning and messaging informed by user research, market insights, and product understanding. You will work closely with a range of cross-functional teams—product managers, sales, design, PR, and engineering—to develop go-to-market strategy and drive launches for our products.
• Help drive product adoption. You’ll write content for thought leadership, positioning narratives and assets, and report on product feedback to continue to inform product development.
• Outline and track key metrics, evaluate and communicate the success of launches and of BrightEdge’s competitive positioning in the market.

What it takes to be successful:

• 3-5+ years of relevant work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting.
• Experience developing excellent customer testimonials, case studies, and other customer marketing programs
• Excellent written and oral communication skills.
• BA/BS degree
• Experience in MarTech is valuable, but not required.

Who we are looking for:

• A storyteller. You’re able to adapt how you communicate to best reach and engage multiple audiences and differentiate BrightEdge for them. You have excellent verbal and written communication skills.
• Adaptable. You thrive in a fast-moving, dynamic environment and can operate fluidly between the big-picture view and the details that matter. You’re able to juggle multiple projects and priorities and communicate and prioritize effectively.
• A team player. You effectively partner with stakeholders across the organization. You’re always willing to jump in to help your teammates, you seek out different perspectives, and you enjoy working with cross-functional teams to achieve shared goals.
• Data and research oriented. You utilize data, research and insights to make recommendations and decisions about how to message and take products to market.

Benefits & Perks:

• Continuous and Ongoing Training
• Defined Career Paths
• Competitive Compensation Packages
• Medical, Dental, and Vision Insurance
• Happy Hours and Team Building Events
• Free Friday Lunches and Fully Stocked Kitchen
• 15 Flexible PTO Days plus 8 Paid Holidays Annually
• Option to work from home on a full-time basis

About BrightEdge BrightEdge is widely recognized as a global leader in SEO and Digital marketing. The most innovative customers across more than 80 countries trust BrightEdge to modernize their Digital Marketing stack for today’s digital world. We are helping thousands of organizations, including many of the world’s largest companies, transform their businesses and drive more revenue. The continuous innovation of our product is supported by what we believe to be our most valuable assets: our people. Our employees are industry experts at the forefront of digital transformation. Come join us and help us share the future of SEO. Apply for this job