Sr. Specialist, Experiential Marketing

Job Description

Company Description

At the heart of what we do is help clients manage risk. Verisk (Nasdaq: VRSK) provides data and insights to our customers in insurance, energy and the financial services markets so they can make faster and more informed decisions.

Our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues.

But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger.

It’s the reason Verisk is part of the UN Global Compact sustainability initiative. It’s why we made a commitment to balancing 100 percent of our carbon emissions. It’s the aim of our “returnship” program for experienced professionals rejoining the workforce after time away. And, it’s what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers’ problems.

At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do.

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the fifth consecutive year. We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. Verisk’s Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.

Job Description

The Sr. Specialist, Experiential Marketing exudes passion and a desire to craft strong brand experiences to life at Verisk. Whether it is leading a Verisk event or conference, considering a new Verisk experience in our offices, or piloting a new experiential technology to drive business value, this individual plays a critical role in championing experiential marketing efforts for Verisk. The position is based in New York (Jersey City, NJ) and reports to the Director, Experiential Marketing.

The individual should have experience in marketing experiences, whether event planning, event execution, project management, data-driven event analytics or executive communications. They will be responsible for building strong relationships with a diverse group of leaders and key stakeholders within Marketing, Sales, Facilities, Human Resources, and business teams. S/he should have strong people skills and attention to detail, be well organized, and able to manage multiple projects simultaneously. This role will deploy best practices in marketing and leadership, and collaborate with a team of highly-engaged, high-performing marketers.

Overall Responsibilities:

• Implement new and/or refresh marketing experiences, partnering and working closely with stakeholders to achieve data driven outcomes
• Provide stakeholders the balance of vision and tactics to help them meet their target audience objectives
• Plan (with strong project management skills), deliver and analyze experiential marketing efforts
• Promote and ensure best practices and maintenance of experiential marketing efforts
• Provide leadership in defining, documenting and communicating key marketing experiential processes, continually working to simplify systems and processes
• Work with the analytics team to create experiential marketing dashboards and reporting for campaign effectiveness and ROI, pipeline contribution, and overall business performance

Qualifications

• Bachelor’s degree in Marketing or related areas or equivalent work experience
  • 4+ years’ experience in a Marketing role or similar position
  • Experience in B2B – experience in software, high-tech, or performance marketing a plus
• Ability to work efficiently, multi-task, and deliver commitments in a timely fashion
• Strong project management skills: prioritization, planning, and organizational skills
• Ability to drive results, lead cross-functional teams, influence others and foster positive collaboration
• Strong written and verbal communication skills; ability to effectively communicate with a diverse group of senior business leaders; strong grammar and syntax skills; strong presentation skills; strong interpersonal skills
• Strong attention to detail, organizational, analytical skills
• Ability to travel (up to 30%), and work overtime and irregular hours as needed to support business needs
• Skills
  • Innovative and creative thinker: pioneer who embraces bold ideas
  • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
  • “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
  • Accountability matters: drives for results as coach and team player; bias to outcomes
  • Exhibits aptitude: always learning and growing; constantly attempts new experiences
  • Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
  • Grit: passionate, self-directed and motivated; demonstrates endurance

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Additional Information

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

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At Verisk, the health and safety of our people is our number one priority. Effective November 15, 2021, and subject to applicable law, all prospective hires for office based roles or roles that support any of our businesses’ government contracts will be required to demonstrate that they are fully vaccinated against COVID-19 by their start date, or qualify for a legally-required medical or religious accommodation to this vaccination requirement, as a condition of employment. Hired candidates who do not demonstrate that they are fully vaccinated against COVID-19 by their start date, and who have not been approved for a legally-required medical or religious accommodation will no longer meet the requirements for employment and their offers of employment will be immediately rescinded, in accordance with applicable law.