Channel Marketing Specialist

Job Description

Eaton’s CPDI Division is seeking a Channel Marketing Specialist to join our team! This role can be located in Raleigh, NC OR Chicago, IL. This position is a hybrid work schedule (remote and in office) with a large amount of flexibility.

Position Overview:

The Channel Marketing Specialist is responsible for helping the organization drive sales in their assigned channel through marketing activities that leverage both the accounts and Tripp Lite’s marketing plans. The Channel Marketing Specialist will work with internal stakeholders (Account Managers, Sales Managers & Directors, Marketing Specialists, Coop, Marcom) and external account contacts to conceive, manage, optimize and execute on annual marketing plans and activity, increasing the amount and quality of activity, while reporting on plan and budget. The role will play a key part in developing the relationship with accounts as well as understanding their ecommerce and marketing strategy.

The Channel Marketing Specialist will be directly responsible for managing marketing for their accounts which includes our Datacom, Electric, Telecom and Office Supply accounts and territories. This role will reside within our Channel Marketing Department and report to the Director of Channel Marketing. We are looking for a self-motivated deadline-driven professional who can manage multiple projects simultaneously in a fast-paced work environment with a demonstrated excellence in organization, time management and planning abilities.

Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours

Essential Functions:

• Develop, manage, execute and optimize annual marketing plans with a group of partners. Plan execution includes developing content, copy, product placement, creative, and all deliverables.
• Track metrics and data to review marketing ROI and success, report output to stakeholders and adjust plan, promotions, advertised skus, etc... as needed to ensure optimized marketing and spend.
• Manage your budget tightly, ensuring all spend activity is accounted for and makes financial sense, review all invoices, and work with the sales team to plan activity and spend.
• Proactive team player and innovative thinker capable of creating new ways to grow our business with our partners, and passionate about understanding our partner marketing and ecommerce strategy
• Be a business partner with our Sales organization to support the account and sales initiatives
• Conceive and execute on sales incentive contests, spiffs and activities that will incent our partner AMs to sell more and build Tripp Lite mindshare and exposure
• Leverage successes and wins across multiple accounts.
• Collaborate consistently with Sales, support our sales initiatives and marketing initiatives with collateral creation including flyers, email blasts and campaigns, trainings, PowerPoints, etc...
• Management of Tripp Lite product skus in partners systems and websites, including new skus and product launches
• Event planning, from creating the plan of-action to putting the plan in place and handling shipments of materials, to sending follow-up communications, to working with event sales attendees to determine success of event.

When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we- as individuals and as a company – are stronger.

Basic Qualifications:

• Bachelor’s degree from an accredited institution.
• Must be legally authorized to work in the United States without company sponsorship.
• No relocation benefit will be provided. All candidates must reside within a 50 mile radius of Raleigh, NC OR Chicago, IL to be considered.

Preferred Qualifications:

• 2+ years of experience in marketing, data analytics, and/or project management
• Channel experience preferred
• Manufacturing industry exposure preferred
• Bilingual is a plus
• Proven ability in handling multiple deliverables and budget with attention to detail and accuracy along with structured approach to problem solving. Good copywriting skills.
• High degree of business acumen
• Creative quick-learner
• Strong organizational and communication skills
• Inter-personal skills to interact with all levels of management
• High proficiency in MS Excel and PowerPoint

#LI-CB3

What you will get from us

Eaton’s mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic and mechanical power – more safely, more efficiently and more reliably. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. Eaton’s 2020 revenues were $17.9 billion, and we sell products to customers in more than 175 countries. We have approximately 85,000 employees.

We make work exciting, engaging and meaningful for our employees through our dedication to tackling some of the toughest power management challenges on the planet and by never losing sight of what matters. Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We pledge to always foster a diverse and inclusive environment, including inclusion resource groups that bring together employees who share a common purpose, interest or background. In the past year, our company has received top employment recognition by the Human Rights Campaign and almost fifty percent of our Board of Directors represented diverse groups. When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger.

We have demonstrated our passion for sustainability with the recent announcement of cutting carbon emissions from the company’s operations by at least 50 percent by 2030. We are ethical, passionate, accountable, efficient, transparent and committed to learning. We are confident we can deliver on our promise to improve the quality of life and the environment because of the attributes that our employees embody.

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Job: Marketing

Region: North America – US/Puerto Rico
Organization: CPDI Critical Power and Digital

Job Level: Entry Level
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: No
Travel: Yes, 10 % of the Time