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Brand & Content Mktg Manager


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Job Details

Location: Singapore Posted: Nov 05, 2021

Job Description

Job summary
Good storytelling starts with great listening. At Audible, that means each role and every project has our audience in mind. Because the same people who design, develop, and deploy our products also happen to use them. To us, that speaks volumes.
As Brand and Content Marketing Manager your key objective is to support the development and delivery of impactful marketing and communication campaigns for the Audible India service spanning advertising, PR, communications, brand and talent collaborations to deliver business objectives.
You must be able to think strategically and act tactically, have incredibly high attention to detail, be recognized as an expert in communicating externally with customers to drive awareness, consideration, reaction and response, and internally with senior management and other key stakeholders to bring people with you and drive forward ideas.
Key job responsibilities
As a Brand & Content Mktg Manager, you will...
• Recommend local brand strategies, creative guidelines and positioning for Audible for our India customers in line with Audible global brand directives
• Recommend, execute and evolve mass marketing initiatives from media, brand partnerships, PR through to creative, across offline and online channels to build awareness and drive relevancy of the Audible service amongst prospective customers.
• Establish campaign-level tracking and analyse results on an ongoing basis to optimise results, and to evolve focus and campaigns for business needs.
• Recommend and schedule key titles to promote and market across the year to drive business objectives.
• Lead, develop recommendations, and implement go-to market plans for identified product and title launches across earned media and owned channels, coordinating and leading with internal teams, international teams, engaged agencies as well as identifying opportunities, optimizing throughout the campaign and reporting on learnings.
• Support budgets, financial reporting as well as post analysis for all campaign activations.
• Support broader business strategies across marketing, including but not limited to PR, social media and content.

About Audible

Audible is an internet provider of spoken audio entertainment, information, and educational programming.

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