Brand Marketing Director

Job Description

Who We Are

ThirdLove disrupted the lingerie industry by empowering women to find their perfect fit online with our innovative Fitting Room® quiz and is one of the original brands to operate 100% direct-to-consumer. All design and R&D is done in-house, and our extensive and complex supply chain is fully managed by our team. Inclusivity is at the core of who we are and how we serve our customers and build our teams.

Traditionally, women were given a choice between two options when it came to their bras and underwear: Be sexy, or be comfortable. Our Cofounders: Dave Spector, Heidi Zak, and Ra’el Cohen, thought that was outdated too — so, in 2013, they created ThirdLove — a third, better option, which doesn’t force us to choose between being sexy or comfortable.

What Our Team Embodies

Our culture is collaborative, fast-paced, and data-driven, and we were most recently recognized with the Great Place to Work certification. This recognition is given to a very small percentage of companies who apply for it and determined by employees’ real-time reports of their company culture. Earning this designation demonstrates to us that our teammates at ThirdLove are inspired by our mission, engaged in their everyday work, and enjoy partnering with our teammates and customers. If you want to impact millions of people, find your fit, and propel your career forward, we’d love to hear from you.

What We Are Looking For:

We’re looking for a Brand Marketing Director to scale the ThirdLove brand by developing engaging and breakthrough brand campaigns, product launches, and robust consumer experiences for ThirdLove’s target audiences that build brand awareness, interest, love and advocacy. You will be responsible for brand campaigns & media, integrated seasonal/product campaigns, social media and partnerships, and will partner closely with the Vice President, Brand Marketing & Communications to refine the overall brand strategy and differentiation. This position will help lead and accelerate growth and market share gain for Thirdlove, developing innovative strategies and go-to-market plans (brand, new launches, seasonal strategies) with executional excellence. In addition, the Brand Marketing Director’s responsibilities include owning and uncovering deep consumer insights to initiate breakthrough communications.

The ideal candidate is a compelling storyteller, a strong leader and a data-driven marketer, equally comfortable leveraging insights to drive decision-making as they are delivering creative feedback. This role will manage a small dynamic team of motivated direct reports.

What You Will Own And How You Will Make A Difference:

• Lead brand marketing, seasonal integrated planning, brand media, partnerships and social media
• Ownership and responsibility for supervising entire go to market process across multiple launches and seasons, including leading cross functional teams to deliver go to market objectives
• Work with creative, media and other agency partners to create breakthrough consumer communications across all touchpoints, from traditional media to digital data driven activations
• Partner closely with the VP, Brand Marketing & Communications to revisit and refine our brand strategy & positioning and messaging, continually assessing its effectiveness to breakthrough and be memorable
• Collaborate closely with merchandising on seasonal product marketing & launch strategies, as well as with creative on internally developed campaigns and executions
• Partner with the growth marketing team on full funnel strategies in pursuit of customer acquisition & growth goals
• Own and optimize an integrated marketing calendar in close coordination with merchandising, growth marketing, lifecycle marketing, site marketing, and other cross-functional stakeholders
• Build and grow social media presence and engagement
• Partner closely with the data team on customer, leveraging deep understanding of our audiences to create high-impact messaging and creative strategies.
• Own reporting, defining and delivering performance metrics and attribution methods to connect brand initiatives to business objectives
• Be a steward of the brand internally and externally, ensuring all channels and departments are working towards the same brand vision
• Alongside agency partners, lead brand media strategy and direction, as well as brand media manage budget allocation
• Empower, manage, train, develop and inspire direct reports, contributing to positive morale and team momentum

Who you are:

• You have at least 8 years of experience in brand strategy and/or brand marketing
• Bachelor’s degree required, MBA preferred.
• You have at least 2+ years of experience leading and managing a team
• You are a brand-first champion and creative who relentlessly pushes brand thinking and rallies a team around a common vision
• You possess the ability to clearly communicate that vision and influence others to come along on the journey
• You have demonstrated experience building and scaling best-in-class brands
• You have successfully launched and managed a new product or innovation through its entire life cycle
• You have strong project management skills
• You have developed partnership strategies and championed successful execution
• You have experience in digital platforms -- particularly social -- and driving engagement through strong cross-platform social plans, campaigns and strategies
• You have a keen eye for detail and the ability to think outside the box
• You have a proven track record of delivering against KPIs
• You’re analytically minded, with proven experience defining and delivering performance metrics for brand initiatives and gleaning actionable insights from data
• You’re a creative thinker, skilled prioritizer, and versatile communicator
• You’re entrepreneurial in spirit (start-up experience preferred)
• You foster collaboration within the team and among internal and external partners
• You bring a positive attitude to any challenge

ThirdLove Offers You:

• Competitive salary + equity
• Medical/Dental/Vision insurance
• Paid parental leave
• Flex time off
• Discounted and free products
• Gym discounts
• Pet Plan insurance

Diversity

ThirdLove is an equal opportunity employer and values diversity at the company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.

ThirdLove is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify .