Acquisition Marketing Analytics Manager in San Jose, California, United States of America at PayPal

Job Description

Job Description

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. We’re a purpose-driven company, and our beliefs are the foundation of how we conduct business every day. We’re guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Collectively, these values inspire us to work together as One Team with our customers at the center of everything we do, and to take care of ourselves, each other, and the communities in which we live and work. We challenge the status quo, ask questions, and find solutions. Join us as we enable the hopes, dreams, and ambitions of millions of people around the world.
PayPal is seeking an experienced Manager of Acquistion Marketing Analytics to join our Consumer Marketing Analytics organization. This team supports the Global Consumer Performance Marketing team by delivering insights, developing hypotheses, designing experiments and driving the implementation of statistical methodologies or models to help optimize the impact of lifecycle marketing on consumers.

Core responsibilities:

• Lead a team of analysts supporting various marketing teams in optimizing the impact of acquisition campaigns across various stages of the lifecycle.

• Coordinate the work of the analysts and eventually provide training
• Provide technical supervision to analysts and stakeholders.
• Supervise the development of statistically correct test designs to secure that output is correct and delivers the insights that are needed
• Must have prior experience with Paid Acquisition channels, including Search, Social, Programmatic, Display, etc.,

• Lead the development of appropriate methodologies to improve impact of acquisition marketing

• Guide team to perform deep-dive analysis using analytical and statistical tools (primarily SQL and Python/R/SAS or similar) on very large, complex, multi-dimensional datasets
• Drive development, test and implementation of statistical methodologies or models where needed
• Deep dive into attribution modeling

• Generate actionable insights and recommendations and communicate them to senior stakeholders

• Consolidate analytical output and insights of the various performance marketing teams to get to an overall better understanding of what is necessary in order to drive bigger impact through marketing across all stages of the lifecycle and communicate this to the stakeholders
• Ensure rigorous quality control over data, analyses and metrics, and organizational clarity and alignment for key business and marketing metrics

• Reporting & Automation

• Lead in the execution of automated reports where relevant

• Other

• Experience forecasting and modeling for marketing ROAS
• Partner with other Analytics teams to ensure best practice sharing and collection of insights

Essential Requirements:

• Education:

• Degree in statistics, mathematics, computer science, economics or operations research preferred

• Experience:

• At least 6+ years experience gained as marketing analyst, business analyst or in a similar analytical position
• 2 years experience in leading small teams of analysts
• Experience in DDA and Paid IM analytics
• Experience in working in global, virtual teams a plus

• Skills & Abilities:

• Sound knowledge in statistics, mathematics and marketing
• Commercially savvy – able to translate analytical studies into actionable business insights and business problems into implementable models
• Ability to structure problems and synthesize large quantities of data into clear conclusions / recommendation
• Programming skills (R, Python, SAS or similar, SQL, Excel, BI software (ideally Tableau)

Personal Characteristics:

• A passion for problem-solving, flexibility, comfort with ambiguity, creativity, and hunger to constantly ask "why?"
• Strong written and verbal communications skills
• Strong interpersonal skills and ability to engage with multiple stakeholders including senior management
• Ability to work well in a fast-paced team environment, with a good attention to detail
• Good sense of humor and strong team spirit

For more than 20 years, PayPal has remained at the forefront of the digital payment revolution. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, our open digital payments platform gives PayPal’s 400 million active account holders the confidence to connect and transact in new and powerful ways. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].
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