Performance Marketing Manager, Waze

Job Description

Qualifications

Minimum qualifications:

• Experience managing digital direct response advertising campaigns for brands.
• Experience with testing and optimizations throughout the customer journey (e.g., ad creative, ad placement, conversion forms, post-conversion relationship, A/B and multivariate testing, etc).
• Experience with measurement approaches (e.g., attribution), ad operations fundamentals, data/targeting vendors, and the media landscape.

Preferred qualifications:

• Direct experience with Google Ads.
• Strong troubleshooting and problem solving skills; ability to use data to drive action.
• Excellent program management skills with excellent attention to detail.
• Passion for the performance media.

About the job

As a Marketing professional, you are a fully dedicated business leader with the opportunity to shape the future of Waze. You take part in the complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of Waze, while helping it grow and engage its loyal user base. This means you work with a cross-functional team across sales, corporate communications, legal, web, product development, engineering and more. The role will enable you to shape Waze's development process, organize product launches from beginning to end and form future marketing strategy.
At Waze, we leave all egos at the door and concentrate on the job at hand. We value passionate, down to earth, “can do” people who enjoy fine-tuning small details, without losing sight of the big picture. We are looking for the type of person who feels uncomfortable when a day goes by without achieving something impactful. Someone who is driven to get things done and views obstacles as an exciting challenge that demands a creative solution. Above all else, this role requires someone who takes great pride in their work and is inspired and motivated by their role in improving the way millions of people drive worldwide.

As the Performance Marketing Manager for Waze globally, you'll drive the strategy to achieve business impact across Waze's products/campaigns. You'll focus on driving Waze's performance media strategies and in leading the execution of strategies via internal/external partnerships with the ultimate aim of driving user growth and engagement and to grow business.

Waze Ads Marketing works to ensure our business is as successful with advertisers as our product is with consumers. We work side by side with Sales, Product and Consumer Marketing teams to create memorable and on-brand marketing materials. It’s our goal is to position the Waze Ads platform as a leader in the hyper-local and mobile advertising industries.

Responsibilities

• Manage digital work-streams for Waze globally.
• Act as a key point of contact for all of Waze's stakeholder’s direct response media planning, buying, and optimization.
• Help in the development, presenting, and orchestrating of business reviews and opportunities assessments covering all performance media efforts.
• Help build non-existent processes and tools and aid in implementing structured management of direct response campaigns and ensure global best practices are followed.
• Manage executional agency and stakeholder relationships, prioritize agency work flows as it pertains to digital media and partners with publishers in performance media space.

Location

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